"The mobile industry has, for the past 15 years or so, done a phenomenal job of connecting users in emerging markets to voice, SMS and Internet access services. But as we strive to reach the remaining unconnected users, we may need new models of connectivity to reach them. In the first section of th ... is document we discuss the need for new Internet access models, and ask the question of what we mean by “Internet Access” and why it’s important to understand what the impacts of limited service and capability are. We then move on to look at the barriers to scaling Internet access, and why, despite the availability and affordability of mobile phones, Internet access remains sub-scale. On the supply side, we discuss the issues around the costs of delivery access, and the difficulty of making connectivity affordable. Many attempts to reduce the cost have been tried, with varying levels of success. From Universal Service Funds delivered at a policy level, to zero-rated services from the private sector, it is important to understand the considerations around subsidizing access for poor or hard-to-reach users. The debate around this is nuanced, as the recent decision by the TRAI to ban Facebook Free Basics in India has shown. Supply side barriers are not easily solvable, and some mix of new industry business models and policy efforts to make regulation fit for purpose is required. Providing affordable—or free—Internet access will require negotiating the original principles of the Internet, the desire for an open and fair architecture, with the real costs of delivering this vision. From a user perspective, even when the available infrastructure enables connectivity, it doesn’t always drive adoption. Users require a reason to go online. A certain amount of this can be demand driven by access to essential government services, but a carrot as well as a stick is required. We have previously researched the digital lives of users in Ghana, Kenya, and Uganda, and have shown how users come online for non-instrumental reasons (social media, games, etc.) but then often use these platforms for instrumental activities such as self-directed education, searching for employment, or sourcing essential information.3 User research can show us how these needs can be balanced, and we discuss this within this report." (Introduction, page 4-5) more

"[...] Specifically, we argue that development programs with an eye on instrumental outcomes are well-served by the cultivation of an understanding of broader digital practices—of people’s increasingly digital lives. This work explores not only what devices people use, but also how they get onli ... ne and what they do once there. These representations of digital practices must be fluid and current, given the rapidly changing landscape of Internet connectivity and digital services, and must identify opportunities for new inclusive business models and behavioral interventions. Therefore, this report contributes to the evidence base for development practice and for theory in several ways. Chapter One offers a sketch of Caribou Digital’s three-part overarching approach to understanding emerging digital practices in context, with an eye specifically on bridging the gaps between development and daily life, and between the micro-level perspective of individual users and the macro-level forces impacting the landscape of digital resources available to them. Chapter Two details results from extensive interviews with experts in the field of Information and Communication Technologies for Development (ICT4D) that help place the current M4D wave in the context of more durable past and future factors. In Chapter Three, our reports on new primary research with users in Uganda, Ghana, and Kenya yield a broader and up-to-the-minute story of how mobile technologies are currently the center of users’ digital lives. Chapter Four concludes the report with a synthesis of these two streams, suggesting that our portrayal of users’ “Digital Days” can provide a user-centric lens to understand how technologies and practices are intertwined, how they vary between contexts, and how they might enable and structure development interventions." (Executive summary) more