"The mobile industry has, for the past 15 years or so, done a phenomenal job of connecting users in emerging markets to voice, SMS and Internet access services. But as we strive to reach the remaining unconnected users, we may need new models of connectivity to reach them. In the first section of this document we discuss the need for new Internet access models, and ask the question of what we mean by “Internet Access” and why it’s important to understand what the impacts of limited service and capability are.
We then move on to look at the barriers to scaling Internet access, and why, despite the availability and affordability of mobile phones, Internet access remains sub-scale. On the supply side, we discuss the issues around the costs of delivery access, and the difficulty of making connectivity affordable. Many attempts to reduce the cost have been tried, with varying levels of success. From Universal Service Funds delivered at a policy level, to zero-rated services from the private sector, it is important to understand the considerations around subsidizing access for poor or hard-to-reach users. The debate around this is nuanced, as the recent decision by the TRAI to ban Facebook Free Basics in India has shown. Supply side barriers are not easily solvable, and some mix of new industry business models and policy efforts to make regulation fit for purpose is required. Providing affordable—or free—Internet access will require negotiating the original principles of the Internet, the desire for an open and fair architecture, with the real costs of delivering this vision.
From a user perspective, even when the available infrastructure enables connectivity, it doesn’t always drive adoption. Users require a reason to go online. A certain amount of this can be demand driven by access to essential government services, but a carrot as well as a stick is required. We have previously researched the digital lives of users in Ghana, Kenya, and Uganda, and have shown how users come online for non-instrumental reasons (social
media, games, etc.) but then often use these platforms for instrumental activities such as self-directed education, searching for employment, or sourcing essential information.3 User research can show us how these needs can be balanced, and we discuss this within this report." (Introduction, page 4-5)