The public relations handbook
London, New York:
Routledge
(2021) 6th ed., xv, 423 pp., many figures, tables, bibliogr. p.361-408, index
ISBN 978-0-415-59813-2 (hbk); 978-0-415-59814-9 (pbk); 978-0-203-80482-7 (ebk)
Other Editions: 1st ed. 2001, 2nd ed. 2004, 3rd ed. 2008, 4th ed. 2012, 5th ed. 2016
"Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home." (Publisher)
Contents
I. THE CONTEXT OF PUBLIC RELATIONS
1 What is public relations? / Sarah Roberts-Bowman, 3
2 Public relations and communications / Sarah Roberts-Bowman, 25
3 Public relations, politics and the media / Sarah Roberts-Bowman and Gloria Walker, 45
4 Public relations and management / Anne Gregory, 67
5 Ethics, professionalism and regulation / Alison Theaker, 83
II. STRATEGIC PUBLIC RELATIONS
6 Public relations and corporate communications / Sarah Roberts-Bowman and Gloria Walker, 101
7 Public relations and corporate identity / Emma Wood, 118
8 Risk, issues and crisis communication management: developing sustainable professional practice / Heather Yaxley, 134
9 CSR communication: the role of public relations in corporate social responsibility / António Marques Mendes, 155
10 Measurement and evaluation / Mairead McCoy, 172
11 Globalisation and public relations / Averill Gordon, 191
III. STAKEHOLDER PUBLIC RELATIONS
12 Media relations in the social media age / Philip Young, 211
13 Internal communications / Liam FitzPatrick, 226
14 Financial communications / Annette Spencer, 248
15 Public sector public relations / Susan Lilico Kinnear, 266
16 Consumer public relations / Michael Frohlich, 281
17 Business-to-business public relations / Loretta Milan, 295
18 Public relations and engagement in the not-for-profit sector / Alan Anstead, 307
19 Using new technology effectively: insights for strategic communication management / Heather Yaxley, 321
20 Activism and public relations / Philip Young, 338
IV. SHAPING THE FUTURE
21 Future challenges for PR / Alison Theaker, 351
1 What is public relations? / Sarah Roberts-Bowman, 3
2 Public relations and communications / Sarah Roberts-Bowman, 25
3 Public relations, politics and the media / Sarah Roberts-Bowman and Gloria Walker, 45
4 Public relations and management / Anne Gregory, 67
5 Ethics, professionalism and regulation / Alison Theaker, 83
II. STRATEGIC PUBLIC RELATIONS
6 Public relations and corporate communications / Sarah Roberts-Bowman and Gloria Walker, 101
7 Public relations and corporate identity / Emma Wood, 118
8 Risk, issues and crisis communication management: developing sustainable professional practice / Heather Yaxley, 134
9 CSR communication: the role of public relations in corporate social responsibility / António Marques Mendes, 155
10 Measurement and evaluation / Mairead McCoy, 172
11 Globalisation and public relations / Averill Gordon, 191
III. STAKEHOLDER PUBLIC RELATIONS
12 Media relations in the social media age / Philip Young, 211
13 Internal communications / Liam FitzPatrick, 226
14 Financial communications / Annette Spencer, 248
15 Public sector public relations / Susan Lilico Kinnear, 266
16 Consumer public relations / Michael Frohlich, 281
17 Business-to-business public relations / Loretta Milan, 295
18 Public relations and engagement in the not-for-profit sector / Alan Anstead, 307
19 Using new technology effectively: insights for strategic communication management / Heather Yaxley, 321
20 Activism and public relations / Philip Young, 338
IV. SHAPING THE FUTURE
21 Future challenges for PR / Alison Theaker, 351
