Introduction / Jérôme Bourdon and Cécile Méadel
I. INVENTING MEASUREMENT
1 The Politics of Enjoyment: Competing Audience Measurement Systems in Britain, 1950-1980 / Stefan Schwarzkopf
2 Still the British Model? The BARB versus Nielsen / Marc Balnaves
3 Canada's Audience Massage: Audience Research and TV Policy Development, 1980-2010 / Philip Savage and Alexandre Sévigny
4 The Monopoly that Won't Divide: France's Médiamétrie / Jérôme Bourdon and Cécile Méadel
5 Pioneering the Peoplemeter: German Public Service / Susanne Vollberg
II. APPROPRIATING AUDIENCE FIGURES
6 Power Games: Audience Measurement as a Mediation Between Actors in India / Santanu Chakrabarti
7 Imagining Audiences in Brazil: Class, 'Race' and Gender / Esther Hamburger, Heloisa Buarque de Almeida, and Tirza Aidar
8 From Referee to Scapegoat, but still Referee: Auditel in Italy / Massimo Scaglioni
9 Domestication of Anglo-Saxon Conventions and Practices in Australia / Mark Balnaves
10 Market Requirements and Political Challenges: Russia Between Two Worlds / Elena Johansson and Sergey Davydov
III. CONFRONTING CHANGES
11 The Role of Ratings in Scheduling. Commercial Logics in Irish Public Television / Ann-Marie Murray
12 The Local Peoplemeter, the Portable Peoplemeter, and the Unsettled Law and Policy of Audience Measurement in the US / Philip Napoli
13 Challenges of Digital Innovations: A Set-Top Box Based Approach / Katrien Berte and Tom Evens
14 Thickening Behavioral Data: New Uses of Ratings for Social Sciences / Jakob Bjur