"This book is about public diplomacy as it is practiced by American diplomats at US embassies around the world. The focus is intentionally on field operations, since that is an aspect of public diplomacy that has been neglected in the literature. The book shows how American diplomats cope with the challenges of criticism—and correct misunderstandings— that foreign publics have about US foreign policy and American society and culture. It discusses the techniques they use to engage in a dialogue with people from different cultures. Some of these techniques are new, designed to cope with new technologies, and some are older and have been tested over time. The book it takes the reader inside American embassies to show how public diplomacy specialists work with ambassadors and other American officials as part of a team representing the United States. This book is based on extensive original field research into actual cases of public diplomacy operations as conducted abroad in the twenty-first century. Much of the research has never been published before. The book uses empirical evidence to formulate written and unwritten rules that have been followed by experts and it highlights their best practices. It is also informed by the author’s personal experience of thirty-one years in the Foreign Service, including two ambassadorships and several tours as public affairs officer (PAO) or assistant PAO." (Introduction)