"There are various aspects of evaluation reporting that can affect how information is used. Stakeholder needs, the evaluation purpose, and target audience should be considered when communicating results. Evaluation reporting should not only identify what, when, how, and to what extent information should be shared but take into account how information might be received and used. In a 2006 survey of American Evaluation Association members, 68% self-reported that their evaluation results were not used. Findings such as this suggest a greater need for evaluation results to make it off the bookshelf and into the hands of intended audiences. Similarly in the CDC Framework for Program Evaluation, the “utility evaluation standard” charges evaluators to carry out evaluations that lead to actionable findings for intended users. This commitment to conducting evaluations that improve the lives of participants serves as the inspiration for this guide." (Introduction)