"The United States (U.S.) Department of State Bureau of Europe and Eurasia/Office of the Coordinator of Assistance to Europe, Eurasia, and Central Asia (EUR/ACE) contracted Social Impact, Inc. (SI) to conduct a performance evaluation of nine media literacy (ML) assistance projects in Europe and Eurasia. These projects were selected by ACE and its partners to represent a wide range of USG target groups and assistance modalities. Six of the projects were funded by ACE and three were funded by the Global Engagement Center (GEC). In addition to GEC, the projects were implemented by the following ACE partners: the Department of State’s Bureau of Democracy, Human Rights, and Labor (DRL); the National Endowment for Democracy (NED), and the U.S. Agency for International Development (USAID). The evaluation assesses project performance during the period 2017-2020. The purpose of this evaluation was to independently assess the strategic approach, relevance, and overall effectiveness of selected projects, identifying lessons to inform future programming in the region. The primary intended users of this evaluation are EUR, ACE, GEC, DRL, NED, USAID’s Bureau for Europe and Eurasia, USAID field missions, and U.S. embassies in the region. The findings and recommendations are also useful to other State Department and USAID bureaus worldwide, and other donors and funders who are active in promoting ML globally." (Executive summary, page vi)
Evaluation Design, 4
Evaluation Question 1. Media Literacy, 10
Evaluation Question 2. Media Usage, 24
Evaluation Question 3. Digital Literacy, 28
Evaluation Question 4. Strengths and Weaknesses, 33
Evaluation Question 5. Multiplier Effect, 37
Evaluation Question 6. Sustainability, 44
Evaluation Question 7. Treatment Intensity, 49
Recommendations, 53
Annex A. Project Overviews, 58
Annex B. Review of Assessments Conducted by Implementers, 67
Annex C. Literature Review, 70
Annex D. Key Points of Portfolio Differentiation, 75
Annex E. Data Collection Tools, 77
Annex F. Survey Technical Annex, 106
Annex G. Bibliography, 122
Annex H. Evaluation Scope of Work, 124
Annex I. Evaluation Team Members, 136