"[...] a roundtable on media sustainability was organised in collaboration with several stakeholders in the sector, to propose concrete policy recommendations to ensure the sustainability of media organisations. The roundtable brought together local media representatives, media development organisations, academics and donor representatives to discuss ways to improve the enabling environment for media sustainability in Tunisia. Discussions focused on topics such as viable business models for independent media, professional ethics and self-regulation, press freedom and the role of big technology. During the roundtables, five key recommendations were made to improve the media industry. The first recommendation is to structure the media market by collecting data, reforming public policies, regulating economically and rebuilding trust with the public. The second recommendation is to structure the advertising market by better measuring the audience, reassessing the advertising value chain, reconsidering the relationship between media and advertisers and reusing public advertising as the first lever. The third recommendation is to support digital transformation by helping existing media to digitally transform and platform, as well as by supporting the implementation of technological infrastructures. The fourth recommendation is to align donor funding with local issues to ensure that the media support the interests of their local community. Finally, the fifth recommendation is to increase skills on economic and managerial issues, in particular to media management and the challenge of existing business models." (Executive summary)