Document detail

African Media Development Initiative: Zambia. Research findings and conclusions

London: BBC World Service Trust (2006), 77 pp.
ISBN 1-906086-00-1
"The past five years have seen a mushrooming of media development organisations and media outlets. The period has also seen greater and better-coordinated civic activism in support of media development. There has generally been a diversity of media content, reflecting the plurality of media outlets. There has been more legislative and policy change, although, in some cases, the state has proved to be a stumbling block in the implementation of the laws. There is evidence of a diversity of media development initiatives in Zambia – some of these are originated and financially supported by the media themselves while others are a partnership between media support organisations and donors. There is a need for the involvement of multiple actors in any media development initiative, as evidenced in the success of a multi-stakeholder campaign for legislative reforms and the withdrawal of VAT on newspapers and magazines. Media development activities need to have an inbuilt sustainability plan in order to have a lasting impact. Donor support needs to have less conditionality and promote the recipient’s independence and innovativeness." (Summary & conclusions, p.66)
Contents
1 Introduction, 2
2 Country Overview, 3
3 Media Health, 6
4 State of the Media: Literature Review, 13
5 Radio, 16
6 Television, 21
7 Newspapers, 25
8 Media Support, 29
9 NGO Activity, 33
10 Conclusions, 36
11 Appendices, 38
COUNTRY REPORT WAY FORWARD
12 Introduction, 43
13 Media Development: an organisational perspective, 44
14 Development Initiatives, 46
15 Developing the Environment for Success, 52
16 Future Strategies, 56
17 Summary & Conclusions, 66
18 Appendices, 69
Interviewees -- Summary of media development projects/activities described in Section 14
COUNTRY REPORT CASE STUDY
19 Case Study: Media activism in Zambia: the case of the value-added tax (VAT) that never was, 74