"In this chapter we outline the principles and techniques of audience research including qualitative and quantitative methods and techniques and how to understand and interpret Rajar (Radio Joint Audience Research Limited) surveys. We look at some critical perspectives on audience research methodolo
...
gies and some of the problems of audience measurement for small-scale and community stations. Finally we discuss what radio managers might learn from media academics." (Summary)
more
"Audience research should be an essential part of every broadcasting venture. However, many non-Commercial radio stations hardly do audience research. Often this is due to a lack of human resources and to a large extent also a lack of understanding and awareness of the nature, benefit, and role of a
...
udience research. By taking into consideration the special nature of non-Commercial Christian local radio stations in Norway, this research shows how these radio stations can simplify and adapt some of the available research methods to their needs and budget. After discussing, evaluating, and adapting surveys, panel studies, focus groups, and in-depth interviews, two of the methods are tested in two different radio stations. At the end of the discussion, a research toolbox is presented, which provides the stations with a plan for audience research over a three-year period." (Back cover)
more
"Media Talk" provides an accessible introduction to the analysis of the spoken word by examining linguistic and discursive aspects of broadcast media. Beginning with the observation that talk is central to all genres of radio and television, Ian Hutchby examines the forms of speech used by broadcast
...
ers as their primary means of communicating with audiences. He looks at a range of media forms and genres, including televised audience debates, confrontational TV talk shows such as "Oprah Winfrey" and "Ricki Lake", open-line talk radio shows, advice-giving broadcasts, news interviews and political panel discussions. Hutchby argues that the study of talk provides insights into the very nature of mass communication, and invites the reader into further consideration of a range of important issues, such as the relationship between broadcasters and audiences, and the public role of media output. The book not only describes the role of media talk but also provides detailed examples of analytical tools." (Publisher description)
more
"Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both
...
in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research." (Publisher description)
more
"La mesure d'audience est au centre de la télévision, au cœur de la relation entre le public et l'offre de programmes. Pour certains, elle constitue un puissant système de consultation du public, exprimant sa demande, sa satisfaction ; pour d'autres, elle n'est qu'un opérateur du marché public
...
itaire et n'indique, au mieux, que la réaction à l'offre. Au moment où l'avenir de la télévision généraliste semble menacé par l'évolution technique, cet ouvrage permet de s'interroger de manière claire et pédagogique sur le rôle de l'audience dans les différentes formes de télévision." (Résumé)
more
"This article makes a case for using participatory communication in research. It introduces participatory communication as a citizen-led approach to both creating and expressing knowledge; within research this means that researchers are not simply responsible for generating information and communica
...
ting about it, neither are they acting alone. From this perspective the emphasis of participatory communication is on communicating rather than extracting or delivering information. Participatory methods can communicate research findings in new ways and add depth and meaning to articulations of knowledge. This knowledge can easily get ‘lost in translation’ when findings are synthesised or communicated though conventional research outputs alone." (Abstract)
more
"The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed,
...
significant issues confronted, important contexts in which such research has been conducted, and overviews of some exemplary programs of applied communication research, shows how such research has and can make a difference in the world and in people's lives." (Publisher description)
more
"FUNREDES and Union Latine have designed an original research method to measure linguistic diversity in cyberspace. The aim was to use search engines and a sample of word-concepts to measure the proportionate presence of these concepts in their various linguistic equivalences (in Latin languages, En
...
glish and German) in cyberspace. The research, undertaken from 1996 to 2008, has enabled interesting indicators to be built in order to measure linguistic diversity. Additionally, some basic evaluations of the cultural projections associated with these languages (mentioned above) were undertaken. This paper describes the research method and its results, advantages and limitations. It also provides an overview of existing alternative methods and results, for comparison. The paper concludes with the examination of different perspectives in a field which have in the past been considered to have been characterized by a lack of scientific rigor. This has led to some misinformation about the dominant presence of English on the Web. It is a topic that is only now slowly attracting due attention from international organizations and the academic world." (Abstract, page V)
more
"Drawing on socio-political-linguistic approaches combined with real-case studies, the author offers a unique discourse analysis model for analysing politically sensitive language in the media. The focus in this study is on the Arab media discourse in times of conflict with Israel and the US, spanni
...
ng the years 2001 to 2009. Using rich examples from outspoken Arab media outlets, the study explores ideological and language facts about the Arab-Israeli conflict." (Publisher description)
more
"This is the 'concise edition' of 'The Guide to Researching Audiences'. It is a shorter version of the main Guide, designed to provide an easily accessible summary of the key principles of audience research and some practical information. The full version of the Guide contains more detailed informat
...
ion than this concise edition, but they are laid out in exactly the same way to make it easy for you to follow [...] The Guide sets out the basic principles of audience research. These can be followed regardless of the type of service or audience, and will help you to conduct audience research more effectively (better results) and efficiently (lower effort), with fewer problems and unforeseen complications. They provide the building blocks to enable you to design, conduct and apply your own audience analysis research. What this Guide will not provide you with is a ready-made audience analysis programme specifically designed for your service." (Introduction)
more