"Este libro recoge en forma acertada y amena todo aquel conjunto de pequeños grandes detalles que sumados hacen que funcione una radiodifusora, no solamente tomando en cuenta la parte técnica como base del engranaje, sino principalmente, las características del elemento humano que la conforma. El
...
autor brinda espontáneamente todo aquel legado de experiencias adquiridas prácticamente en el diario trajinar de la radiodifusión y sistematizado en la docencia académica del aula universitaria." (Descripción de la casa editorial)
more
"The title of this book raises expectations that are hardly fulfilled. One wonders again and again which target group the author had in mind when writing his work: it seems too impractical for practitioners and too unsound for theorists. For example, many of the names and authors cited lack bibliogr
...
aphical information, which is also missing from the summarised bibliography (e.g. Levin, Hruschka). Important works that would appeal to practitioners in particular, such as Ralph Milton's Broadcasting Handbook (cf. CS 2:1969,182), are completely absent, not to mention books on fundamental considerations such as the works of Paulo Freire. The use of the so-called mass media in the development process is not as simple and unproblematic as the author suggests in his introduction. Broadcasting is hardly the miracle cure that people would like to make it out to be, and especially in the case of the frequently cited German projects of this kind, some questions must be asked about the consideration of existing indigenous, cultural, social and communicative values, which must also be taken into account when introducing modern means of communication. For example, is the role of the "change agent" really so important or is two-way communication not much more decisive for the development process (page 39 ff)? Some questions need to be asked. One has the impression that the whole book is too "German", which is probably also due to the fact that some passages have obviously been translated from German into English. Perhaps some of the unevenness is also due to the fact that various radio stations were asked to contribute to the book (e.g. Deutsche Welle, Südfunk, Canadian Broadcasting Corporation). Some aid organisations would be happy if the ACPO (- Sutatenza) radio school in Colombia could finance itself "mostly from advertising" (Page 56). But why are there no bibliographical references here either, such as to Musto's work (Berlin 1968) or to publications on such experiments in other continents (e.g. Neurath for India)? Bibliographical references to the Indonesian model by Salmon Padmanagara (page 87) would be welcome, as they are to many others. Maletzke's clear contribution (from page 105) on the evaluation of projects is a pleasant surprise. Some would have liked this section to be more detailed and the entire book to have some of its clarity." (translation from a review by Franz Josef Eilers in: Communicatio Socialis, vol. 12, 1979, nr. 1, pages 83-84)
more
"This publication, entitled Book Development in National Communications and Planning, comprises of a basic paper on the role of National Book Development Councils in overall national communication policies and development planning and the two studies on which it is based, namely, Books for the Rural
...
Areas of South Asia and Guidelines for Book Development in South and South-East Asia. As a whole, these give a comprehensive overall picture of the book situation in Asia which is hopefully intended to evoke and stimulate essential public and private sector responses resulting in further concerted national efforts in the development of the book industry trade." (Introduction)
more
"El autor pretende, con este estudio, intentar un análisis global del trabajo del agrónomo, llamado erróneamente "extensionista", como educador; pretende resaltar su indiscutible e importante tarea, junto a los campesinos (y con ellos), la cual no está correctamente comprendida en el concepto de
...
"extensión". El trabajo constará de tres capítulos. Partiendo del análisis semántico del término extensión, pasando por la crítica a su equívoco gnoseológico, deteniéndose en consideraciones a propósito de la invasión cultural, discutiendo la reforma agraria y el cambio, oponiendo la comunicación a la extensión, el autor considera, finalmente, la educación como una situación gnoseológica, en cuya práctica, la "asistencia técnica" tendría otras dimensiones." (Introducción, página 13)
more
"In this booklet, we describe in some detail the successful Liberian experiment, and suggest ways in which other countries may organize a similar project through their Information Ministry or other development agency. The third part of the booklet, is a simple "how-to-do-it guide for the editor/publ
...
isher of a mimeo newspaper It is, in fact, an elementary manual for the journalist who has had no professional experience, and is in a form suitable for reprinting and wide distribution to the staffs of the rural papers. The mimeo newspaper is, admittedly, a rudimentary form of publishing, technically limited by the capacity of the equipment used. It is none the less significant for all that, and in passing, it should be noted that with skill and care, a professional looking paper can be produced. The important thing, however, is that this method of production enables a means of expression and establishes a small business enterprise, years before it would be economically possible with conventional printing plant. On the basis of the Liberian experience, it is estimated that a paper could be established with an initial outlay of as little as $100, and that it could provide a living for its owner/editor from the outset. This is a beginning from which a publisher and a community might aspire to progress until the time when a printed broadsheet can be produced by a professional staff on a modern printing plant." (Preface)
more
"Am Beispiel der Farm-Radio-Foren in Indien, der Radio-Klubs in der Republik Niger und Landfunkforen in Ghana wird die Bedeutung von Meinungsführern und der kollektiven Rezeption gezielter Kommunikationsangebote im Modernisierungsprozeß der Armen Welt untersucht. Dabei wird deutlich, dass für ein
...
en erfolgreichen Einsatz der Massenkommunikationsmittel im gesellschaftlichen Modernisierungsprozeß die folgenden drei wesentlichen Bedingungen erfüllt sein müssen: 1. entwicklungskonforme, soziale Aktivierung der Rezipienten, 2. systematische Rückkopplung zwischen Programmgestaltern und Rezipienten und 3. spezifischer Programmzuschnitt auf die vorrangingen Entwicklungsbedürfnisse der Gesellschaft." (Vorwort, Seite 7)
more
"« La Coupe Nationale du Progrès » est une compétition qui comporte deux prix: l'un pour le « meilleur paysan », l'autre pour la « sous-préfecture ayant accompli l'effort le plus dynamique de l'année » — Elle est réalisée grâce à la participation bien active de la radio et de la tél
...
évision — L'auteur décrit les diverses phases de cette compétition, on les paysans interviennent eux- mêmes, posant des questions, et donnant parfois des conseilsp ratiques, sur l'antenne." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1851, topic code 210.30, 410.30)
more
"La création de journaux ruraux au Libéria a réussi — Le succès de cette initiative s'appuie sur deux faits: la régionalisation des informations et le caractère rudimentaire du matériel utilisé." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries.
...
Brussels: CIDESA, 1971 Nr. 2367, topic code 110.45)
more
"The purposes of the present study are: (1) to examine the nature of the modernization process among peasants in one less developed country, Colombia, and (2) to determine the cross-cultural validity of these findings in other of the less developed nations. Peasants are important subjects of study b
...
y social scientists because they constitute a majority of the population of most less developed nations. In this book modernization is viewed as essentially a communication process; modernizing message must reach the peasant via such communication channels as the mass media, change agents, or the villager's trips to cities. The methodological approach to theory construction in the present work is middle-range analysis. Data were gathered from peasants in six Colombian villages varying in degree of modernization; comparable data-gathering procedures and measures were used in two studies in India and one in Kenya in order to provide cross-cultural tests of generalization. Functional literacy was measured among the Colombian peasants by asking each respondent to read a six-word sentence in Spanish. Highly positive relationships were obtained between functional literacy scores and (1) self-defined literacy, and (2) years of formal education. These findings have been confirmed with data from a sample of 702 Indian peasants, whose responses lend cross-cultural credence to the conclusions." (ERIC databse)
more