"This book, containing 17 chapters from health communication scholars both in the U.S. and abroad, is expressly concerned with media-related aspects of AIDS. Whether that media is print, electronic, and/or visual, they lie at the heart of understanding the messages we have, or perhaps have not, rece
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ived about AIDS. This book addresses the invaluable role of communication in terms of HIV/AIDS pandemic." (Publisher description)
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"This manual introduces public health workers and advocates to the essential elements of communications (with many examples and models), ranging from small brochures or radio interviews, to large campaigns and ongoing projects. It provides guidance in recognizing and combating the ‘hazard merchant
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s’ for whom profits are often at the expense of a healthy target market. This manual takes its examples from contemporary health problems and dilemmas such as the marketing of alcohol to young people, advocacy for TB protection and the sensitivity required in reporting suicide." (Page 0)
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"This manual has been designed to help journalists acquire the necessary skills that are needed when reporting on HIV/AIDS. The book builds on the Media Council of Kenya’s Code of Conduct for Journalists and provides guidance and suggestions for effective HIV/AIDS reporting. It is the hope of the
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authors that this manual will enhance the positive role that media can play in responding to AIDS." (Introduction, page 2)
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"This book is a revision of the original Making Health Communication Programs Work, first printed in 1989, which the Office of Cancer Communications (OCC, now the Office of Communications) of the National Cancer Institute (NCI) developed to guide communication program planning. During the 25 years t
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hat NCI has been involved in health communication, ongoing evaluation of our communication programs has affirmed the value of using specific communication strategies to promote health and prevent disease. Research and practice continue to expand our understanding of the principles, theories, and techniques that provide a sound foundation for successful health communication programs. The purpose of this revision is to update communication planning guidelines to account for the advances in knowledge and technology that have occurred during the past decade." (Preface)
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"The following questions will be examined: Which methods of communication (mass communication, Internet, personal communication) promise effective communication with smokers? Which messages (contents) promise effective communication with smokers? Which multipliers promise effective communication wit
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h smokers? Which settings promise effective communication with smokers? What communication problems arise in motivating smokers to stop smoking? Is it necessary to differentiate between target sub-groups when addressing smokers? Finally, after discussing the results presented, conclusions are drawn in Chapter 5 with respect to the effectiveness of communication measures and the requirements to be taken into account, particularly as regards mass media communication. Chapter 6 gives a complete review of the literature used. In conclusion, the Annex describes in detail the most important studies considered in this report." (Introduction, page 13)
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"Harnessed to its full potential, basic e-mail and Internet facilities can serve as a powerful tool in the prevention of HIV/AIDS. In South-East Asia, UNAIDS has coordinated an infoDev project, a global grant programme funded and managed by the World Bank to promote innovative projects on the use of
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information technologies with a special emphasis on the needs of the poor in developing countries." (Back cover)
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