"The purpose of the Gender Guide is to encourage the incorporation of gender-based roles and responsibilities in the design, implementation, and evaluation of health communication programs. The guide does not directly address broad-based issues of gender equity. It does, however, provide questions t
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o help program managers determine how gender roles, for both women and men, may impede access to health information, restrict use of health services, or limit beneficial health outcomes. By identifying this information, health communication programs can encourage individuals and communities to pay attention to resolving gender inequities. Program planners should be aware that health behaviors, practices, or actions promoted by health communication programs may precipitate direct or indirect changes in gender roles. If program planners anticipate changes in gender attitudes or roles, they should define those changes clearly and include them in outcome indicators to measure changes." (Pages 1-2)
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"Documenting and Communicating HIV/AIDS Work” is a toolkit of participatory activities that aims to build practical skills among NGOs/CBOs responding to HIV/AIDS in developing countries. It is a resource to help such groups improve the quality of their programme work and external relations – by
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recording, learning from and sharing their lessons and results. “Documenting and Communicating HIV/AIDS Work” is based on the practical experiences and participatory approaches of the International HIV/AIDS Alliance. The toolkit is designed to be used by organisations and trainers who support NGOs/CBOs. It can be used flexibly, with one or a group of NGOs/CBOs, and during training workshops or technical support visits. The toolkit has five sections that cover the concepts, planning steps and skills involved in carrying out effective documentation and communication work, as well as Information cards about developing specific products." (Summary)
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"This report focuses on the way in which the response to the pandemic has been shaped, with a particular emphasis on the way in which communication has been used. Often the emphasis is on information dissemination, and the distribution of health messages. While information is vital, past successes i
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n fighting AIDS suggest that approaches need to be far broader than this. A politicised civil society, with communities able to take ownership of the response to HIV/AIDS, can catalyse extraordinary change and mobilisation. Similarly, a media able to support informed, inclusive debate will also be critical to future successes." (Cover)
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"This manual has been designed to help journalists acquire the necessary skills that are needed when reporting on HIV/AIDS. The book builds on the Media Council of Kenya’s Code of Conduct for Journalists and provides guidance and suggestions for effective HIV/AIDS reporting. It is the hope of the
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authors that this manual will enhance the positive role that media can play in responding to AIDS." (Introduction, page 2)
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"Hotlines offer an effective way to provide callers with accurate information, counseling, and referrals to appropriate community-based services or resources. The anonymity of a hotline is a key asset, especially in working with adolescents, because it allows the caller to ask questions that may be
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difficult or awkward to address in a face-to-face context [...] Approaches to using hotlines differ, but in general they aim to: provide accurate and timely information; provide an opportunity for dialogue; give support to callers by listening to them and counseling them when necessary; provide referral information; and identify trends in information requests from the audience. This guide can assist you in starting a hotline or improving and expanding an existing one. It can inform your strategic thinking and planning for a hotline and provide the necessary tools and information in an easy, step-by-step approach to set up your hotline. By sharing our experience and providing examples of hotlines in various countries, we hope to help you decide what will work best in your context and inspire you to create a hotline that will best meet the needs of your audience." (Introduction, page v-vi)
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"The purpose of this book is to synthesize critical lessons learned about effective HIV/AIDS prevention programs, emphasizing the role of communication strategies. Combating AIDS focuses on communication strategies that could mobilize political action, target high-risk groups, and overcome stigma. T
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he authors describe and analyze advocacy strategies, culturally-engaging targeted and tailored responses, and the entertainment-education strategy, including the use of television and radio soap operas to engage audiences emotionally and create a forum for public debate and discussion." (Publisher description)
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"'Medios y salud: La voz de los adolescentes' explora la relación existente entre los medios de comunicación, los adolescentes y la salud en adolescentes de 12 a 19 años de edad en varias localidades de 11 países de América Latina, especialmente en términos del rol de los medios de comunicaci
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n masiva en la vida cotidiana de los adolescentes. La investigación aborda temas como cuáles medios de comunicación son más accesibles para los adolescentes, cómo utilizan estos medios, qué mensajes relativos a la salud encuentran en los medios, qué piensan los adolescentes sobre estos mensajes y cómo utilizan la información que reciben sobre los temas de salud." (Resumen)
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"Le manuel que vous avez entre les mains fournit dans sa première partie des informations générales sur le VIH/SIDA. Il rend compte de l’ampleur de la pandémie du VIH/SIDA dans le monde et en Afrique subsaharienne, établit ses causes, inventorie les facteurs favorisant la transmission du VIH
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et les moyens de prévention. Il explore également certains aspects de l’impact socio-économique du VIH/SIDA. La seconde partie met l’accent sur le théâtre pour le développement qui est un outil de communication sociale efficace, accessible, économiquement et culturellement adapté au contexte africain. Pour aider les groupes de théâtre qui veulent utiliser cet outil de communication, des consignes sont données sur l’élaboration de messages sur le VIH/SIDA et des idées fournies pour la rédaction des textes dramatiques sur ce thème. Enfin, en ce qui concerne la mise en scène et le jeu d’acteur, le manuel fournit des orientations sur la construction d’une pièce de théâtre, le décor, la distribution des rôles, ainsi que sur la création ou la recherche du personnage. Enfin, la dernière partie du présent manuel, qui correspond aux annexes, contient les cours de théâtre forum dispensés par Prosper Kompaoré, directeur de l’Atelier Théâtre Burkinabé, durant “L’atelier de formation sur l’approche théâtre en matière de lutte contre le VIH/SIDA” qui a été organisé par l’UNESCO/BREDA du 10 au 20 décembre 2002 à la Maison de la Culture Douta Seck, ainsi que des scénarios sur le VIH/SIDA.Le premier scénario “Le Défi ” est l’oeuvre de la troupe de théâtre Kaadu Yaraax tandis que le deuxième est le fruit des travaux d’atelier. Ces sketchs sur le VIH/SIDA pourront être interprétés par des groupes de théâtre ou être utilisés comme source d’inspiration pour créer d’autres sketchs." (Conseils pour l'utilisation du manuel)
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"This manual is designed to be a comprehensive resource for state health departments and other agencies and organizations in developing and implementing tobacco counter-marketing campaigns. It is designed to help readers who have different levels of experience and are managing programs at different
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stages of development [...] The first half of the manual focuses on planning and preparation, and the second half addresses specific counter-marketing techniques. The manual also includes a list of resource organizations, appendices relevant to topics found in individual chapters, and a glossary." (Introduction)
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"Este manual, dirigido a periodistas y medios masivos de comunicación de América Latina y el Caribe, tiene O como propósito el apoyarles en su esfuerzo por incorporar información sobre la salud en su rutina periodística. El manual ha sido concebido como un documento de referencia y una herramie
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nta de apoyo al trabajo de los periodistas vinculados a diversos medios de comunicación (radio, prensa y televisión) de la región, quienes regularmente cubren temas relacionados con la salud infantil, El manual contiene información útil y práctica sobre diversos temas como Maternidad; Nutrición; Crecimiento y Desarrollo Emocional, y Desarrollo de la Inteligencia y Desarrollo Emocional y Social, entre otros temas, con el fin de promover la crianza y desarrollo de niños saludables." (Introducción)
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"Ausgehend von wissenschaftlichen Erkenntnissen über Aufbau, Gefüge, Grenzen und Möglichkeiten psychosozialer Beratung im Internet wird der Umgang Jugendlicher mit ihren Problemlagen in einer qualitativen Studie analysiert. Die Datenerhebung zur Studie erfolgt im Chat-Room einer psychosozialen Be
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ratungs-Website via qualitativen Online-Interviews. Nichtstandardisierte Online-Interviews – in Form offener Fragestellungen und narrativem Ansatz – stellen einen innovativen und genuinen Pfad der qualitativen Datengewinnung in der Sozialforschung dar und bedürfen somit der genauen Betrachtung und Evaluation des Forschungsdesigns und -erfolgs. Die Ergebnisse der Interviews zeigen auf, wie junge Menschen mit Problemen umgehen und ob und in welchem Maße die psychosoziale Beratung im Internet den Strukturen jugendlichem Problemumgangs entsprechen und die Problemanmeldung und Problembewältigung forcieren und somit ein „Auffangen im Netz“ gewährleisten kann." (Verlagsbeschreibung)
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