"Estrategias de comunicación en salud revisa los aportes que puede realizar una investigación de carácter dialógico, orientada a la superación de las barreras metodológicas clásicas que dificultan la realización de un trabajo riguroso basado en la excelencia científica. En el campo de la in
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vestigación en comunicación, los programas sociales en salud son ejercidos por los políticos y administradores públicos, y no ciertamente desde la visión teórico-metodológica. Por ello es común que, en las acciones de comunicación, se carezca de una praxis metódica tanto para el diseño como para su implementación, ya sea para las instituciones privadas o públicas. Esto significa un área de oportunidad para el comunicólogo, es decir, existe un gran nicho de aplicación de la investigación. El presente trabajo aborda algunas áreas de relevancia en comunicación y salud: a) diagnóstico, b) planeación, c) validación, d) monitoreo y e) evaluación, entre otras." (Descripción de la casa editorial)
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"The COVID-19 pandemic has underscored the role news organizations play in disseminating information and shaping public response to the crisis. This study adopts an ecological approach in examining Russian regional journalists’ adaptations to the pandemic. Based on in-depth interviews, the study f
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ound that a worsened economic situation has increased dependence on state subsidies. Journalists avoided questioning authorities’ response to COVID, with some publishing government information and others focusing on practical tips for readers." (Abstract)
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"This topical volume illuminates ethical issues brought to the fore by the COVID-19 pandemic. Drawing on a broad range of case studies from different regions, it provides insights into the multiple and complex ways in which the pandemic has shaped media ethics. Chapters employ a wide range of innova
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tive theoretical and methodological approaches to dissect enduring and emerging ethical questions during the pandemic, providing lucid accounts of axiological dimensions in pandemic discourses, ethics of emotional mood, ethical challenges and dilemmas in news reporting, propaganda, misinformation, disinformation, and Othering. While the case studies in this book are unique, the authors have extrapolated common strands from their analysis of ethical issues applicable to any other country or region during the pandemic, contributing unique perspectives on how media ethics are circumscribed by global health pandemics." (Publisher description)
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"Journalists in Egypt and the UAE have been differently challenged by the COVID-19 situation at multiple levels, (1) individual (2) work/routines and (3) media/organizational while covering COVID-19. Using the hierarchy of influences model, we analyze the differentiated journalists’ role conceptio
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ns, perceived performance, and challenges they faced in covering COVID-19, and how that affect their performance, as Global South-based journalists. Applying a mixed method approach, we conducted in-depth interviews with 20 journalists who reported COVID-19, representing different media platforms, as a part of the Global Risk Journalism Hub project. We also surveyed journalists (n= 102) from both countries, as a part of the Journalistic Role Performance project. Findings revealed that media-organizational level challenges influenced journalists more than other levels. Journalists also shifted from the Civic Role Conception to performing the Loyal-Facilitator Role followed by the Interventionist Role during the pandemic." (Abstract)
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"Misinformation can decrease public confidence in vaccines, and reduce vaccination intent and uptake. One strategy for countering these negative impacts comes from inoculation theory. Similar to biological vaccination, inoculation theory posits that exposure to a weakened form of misinformation can
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develop cognitive immunity, reducing the likelihood of being misled. Online games offer an interactive, technologydriven, and scalable solution using an active form of inoculation that engages and incentivizes players to build resilience against misinformation. We document the development of the critical thinking game Cranky Uncle Vaccine. The game applies research findings from inoculation theory, critical thinking, humor in science communication, and serious games. The game content was iterated through a series of co-design workshops in Kampala (Uganda), Kitale (Kenya), and Kigali (Rwanda). Workshop participants offered feedback on cartoon character design, gameplay experience, and the game’s content, helping to make the game more culturally relevant and avoid unintended consequences in East African countries. Our co-design methodology offers an approach for further adaptation of the Cranky Uncle Vaccine game to other regions, as well as a template for developing locally relevant interventions to counter future infodemics." (Abstract)
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"We conducted a systematic review to identify and describe communications-based strategies used to prevent and ameliorate the effect of mis- and disinformation on people’s attitudes and behaviours surrounding vaccination (objective 1) and examined their effectiveness (objective 2) [...] Of 2000 id
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entified records, 34 eligible studies addressed objective 1, 29 of which also addressed objective 2 (25 RCTs and 4 before-and-after studies). Nine ‘intervention approaches’ were identified; most focused on content of the intervention or message (debunking/correctional, informational, use of disease images or other ‘scare tactics’, use of humour, message intensity, inclusion of misinformation warnings, and communicating weight of evidence), while two focused on delivery of the intervention or message (timing and source). Some strategies, such as scare tactics, appear to be ineffective and may increase misinformation endorsement. Communicating with certainty, rather than acknowledging uncertainty around vaccine efficacy or risks, was also found to backfire. Promising approaches include communicating the weight-of-evidence and scientific consensus around vaccines and related myths, using humour and incorporating warnings about encountering misinformation. Trying to debunk misinformation, informational approaches, and communicating uncertainty had mixed results." (Abstract)
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"Using a multimodal discourse analysis approach, this dynamic collection examines various discourses, modes and media in circulation during the early stages of the pandemic, and how these have impacted our daily lives in terms of the various meanings they express. Examples include how national and i
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nternational news organisations communicate important information about the virus and the crisis, the public’s reactions to such communications, the resultant (counter- )discourses as manifested in social media posts and memes, as well as the impact social distancing policies and mobility restrictions have had on people’s communication and interaction practices. The book offers a synoptic view of how the pandemic was communicated, represented and (re- )contextualised across different spheres, and ultimately hopes to help account for the significant changes we are continuing to witness in our everyday lives as the pandemic unfolds." (Publisher description)
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"This review aims to synthesize the global evidence on misinformation related to COVID-19 vaccines, including its prevalence, features, influencing factors, impacts, and solutions for combating misinformation. We performed a systematic review by searching 5 peer-reviewed databases (PubMed, Embase, W
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eb of Science, Scopus, and EBSCO). We included original articles that investigated misinformation related to COVID-19 vaccines and were published in English from January 1, 2020, to August 18, 2022 [...] Of the 8864 studies identified, 91 observational studies and 11 interventional studies met the inclusion criteria. Misinformation around COVID-19 vaccines covered conspiracy, concerns on vaccine safety and efficacy, no need for vaccines, morality, liberty, and humor. Conspiracy and safety concerns were the most prevalent misinformation. There was a great variation in misinformation prevalence, noted among 2.5%-55.4% in the general population and 6.0%-96.7% in the antivaccine/vaccine hesitant groups from survey-based studies, and in 0.1%-41.3% on general online data and 0.5%-56% on antivaccine/vaccine hesitant data from internet-based studies. Younger age, lower education and economic status, right-wing and conservative ideology, and having psychological problems enhanced beliefs in misinformation. The content, format, and source of misinformation influenced its spread. A 5-step framework was proposed to address vaccine-related misinformation, including identifying misinformation, regulating producers and distributors, cutting production and distribution, supporting target audiences, and disseminating trustworthy information. The debunking messages/videos were found to be effective in several experimental studies." (Abstract)
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"This article cross-pollinates environmental media studies with socialist China’s anti-snail fever campaign media, including two 1965 science education films, a 1961 song book, all entitled ‘Song wensheng’ (‘Sending away god of plague’), and a 1970 'Chijiao yisheng shouce' (‘The handbook
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for barefoot doctors’). Through studying popular audio-visual and print media produced to support the socialist state-sponsored campaign against snail fever – the longest anti-zoonotic campaign in China – I adopt a cross-media approach to campaign media. Unpacking the environmental unconscious in campaign media, I advance the concept of compost media to intervene in environmental media studies by going beyond critiquing the Capitaloscene, and revealing socialist campaign media as quintessential to environmental media." (Abstract)
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"According to the 2023 World Press Freedom Index rankings by the RSF, India ranks 161 out of 180 countries. One of the important indicators that the index bases the ranking on is the level of violence against the journalists and their overall safety. During the COVID-19 pandemic, the Indian governme
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nt cracked down on the press by reprimanding any form of dissent regarding their policies. This has resulted in journalists from various parts of the country being arrested, detained, and harassed. The much-debated Epidemic Diseases Act of 1897 and Disaster Management Act, 2005 were implemented to invoke curbs to contain the spread of coronavirus in India. The paper examines the consequences of the infodemic on the safety of journalists in the context of declining press freedom in the country in the context of the aforementioned acts. The analysis of cases focuses on highlighting how the laws introduced to “contain” the spread of the virus has been used as a tool to gatekeep the truth regarding the implementation of coronavirus policies by way of stifling the voice of journalists. The analysis reveals how various legal, political, and economic factors contribute to the lack of safety of journalists in the country." (Abstract)
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"Comment la Covid-19 a-t-elle été saisie de manière à faire sens tant pour l’action publique que dans les espaces médiatiques ? Les contributions révèlent une production discursive de différente nature (prescriptive, anxiogène, critique), que s qu’en soient les acteurs : représentants
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de l’action publique, experts de la santé et de l’économie, journalistes et consultants des médias classiques, infl uenceurs et usagers des médias socionumériques…. La pluralité des discours témoigne ainsi de la fragmentation des espaces publics en Afrique. Dans ce contexte qui a vu abonder les fausses informations et autres discours complotistes, la question de l’expertise s’est retrouvée posée, tant dans les médias classiques que sur les réseaux socionumériques. L’analyse révèle par ailleurs des formes d’appropriation culturelle locale de la pandémie relevant de la résilience des populations." (Description de la maison d'édition)
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"Risk and crisis communication (RCC) is a complex constellation of multiple actors, platforms, and voices. It involves institutional actors but also laypeople. Participation by social media users can both facilitate and obstruct effective RCC. The present study draws on in-depth interviews with Swed
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ish Facebook users, and explores motivational factors for lay participation in RCC in the context of vaccination utilizing Peter Dahlgren’s (2011) model. The contributions of this study are threefold. First, it identifies three dominant clusters of participation motivations: personal interest, information brokerage, and persuasion. Second, the results show that Facebook sociality is characterized by asynchronous communication, loops, and widespread hostility. Third, degrees of content visibility set up “zones of peace” (backstage, safe communication spaces) and “zones of fight” (frontstage, open sub-arenas where various views on vaccination are debated). Moreover, the study finds that these forms of sociality and levels of visibility can both strengthen and undermine user motivations." (Abstract)
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"This comprehensive guide has four sections taking you through preparations, planning, developing, and implementing to monitoring and evaluating your campaign. We do not expect you to read this document in one sitting, but rather use it as you develop your social media campaign." (How to use this gu
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ide)
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"Background: The demand for health-related information has increased dramatically in recent years. Media is crucial in reaching health messages to audiences, especially those who are distant and rural. Therefore, the study aimed to assess demands, access, and factors associated with access to health
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messages through mass media in the rural community of Kersa District of East Hararghe, Eastern Ethiopia. A mixed-methods study was conducted from October 15 to November 20, 2020. A quantitative cross-sectional and a qualitative phenomenological study design were applied. A total of 578 participants were included by using a systematic sampling technique. Collected data were entered into Epidata version 3.1 and analyzed using SPSS version 22.0. A multivariate logistic regression analysis model was used and reported using an adjusted odds ratio (AOR) with a 95% confidence interval (CI). Statistical significance was set at p <0.05. For qualitative, six-focused group discussions (FGDs) were used and then analyzed thematically. Results: Overall, the demand of and access to health messages through mass media was 32.5% (95% CI=28.5–34.2%) and 26.6% (95% CI=24.6–28.7%), respectively. Factors such as having electric services (AOR=2.36, 95% CI=2.13–5.41), having a mobile phone (AOR=4.56, 95% CI=4.32–8.73), exposure to TV (AOR=4.73, 95% CI=1.03–11.62), and exposure to social media and printed media (AOR=5.24, 95% CI=1.07–15.63), a preference for programs such as news, current affairs, entertainment, health and educational were 2.37, 9.47, 4.75 and 7.55 times more likely to access health messages (AOR=2.37, 95% CI=1.00–5.61; AOR=9.47, 95% CI=3.54–25.34; AOR=4.75, 95% CI=1.23–18.38; and AOR=7.55, 95% CI=3.12–8.66, respectively). Qualitative findings, participants demand for health messages from health workers, radio, and the main source for accessing the message was the radio. Approximately one in every three and one in every four rural communities in the study area had demand, and access to health messages through mass media, respectively. As a result, all stakeholders should emphasize and strengthen expanding methods of reaching health messages using mass media." (Abstract)
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"Conspiracy Theories in the Time of Covid-19 provides a wide-ranging analysis of the emergence and development of conspiracy theories during the Covid-19 pandemic, with a focus on the US and the UK. The book combines digital methods analysis of large datasets assembled from social media with politic
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ally and culturally contextualised close readings informed by cultural studies. In contrast to other studies which often have an alarmist take on the "infodemic," it places Covid-19 conspiracy theories in a longer historical perspective. It also argues against the tendency to view conspiracy theories as merely evidence of a fringe or pathological way of thinking. Instead, the starting assumption is that conspiracy theories, including Covid-19 conspiracy theories, often reflect genuine and legitimate concerns, even if their factual claims are wide of the mark. The authors examine the nature and origins of the conspiracy theories that have emerged; the identity and rationale of those drawn to Covid-19 conspiracism; how these conspiracy theories fit within the wider political, economic and technological landscape of the online information environment; and proposed interventions from social media platforms and regulatory agencies." (Publisher description)
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"This study explores how and why young people engage with MTV Shuga, a popular mass media campaign in South Africa, to understand what makes effective HIV edutainment. Young MTV Shuga viewers from the Eastern Cape, South Africa and their parents participated in remote individual interviews and focus
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groups in 2020. Qualitative data were transcribed and analysed using a thematic iterative approach. Young participants engaged with MTV Shuga for relatable, tolerant and complex stories about young people navigating HIV and relationships. These stories, which made viewers aware of sexual health services, inspired young people to reflect on how they might engage with different sexual health scenarios. MTV Shuga initiated conversations among peers, partners and some families about HIV that made them feel supported and equipped to tackle problems in their own lives. Complex, relatable, non-judgemental and youth-centred storylines can make HIV edutainment engaging to youth audiences. This approach allows space for reflection and inspires discussion and debate, turning young people from passive recipients of HIV messaging to active decision-makers. Television-based interventions can disseminate resources and knowledge into communities, however, watching them with parents can expose young people to judgement. HIV edutainment should therefore be available through different mediums so young people can engage in tolerant environments." (Abstract)
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