Production Skills
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"[...] la presente Guía Práctica aspira a condensar soluciones posibles y recomendaciones relativas a la multiplicidad de variantes que hay que tener en cuenta al momento de construir productos de difusión que consideren las distintas necesidades de accesibilidad para incluir a todas las personas ... more
"This guide is for teams or managers involved in considering or building “civic technology”, i.e., technology that helps people engage government more effectively. It is the distillation of my four years spent building Grassroot, a civic tech platform in South Africa. The guide is focused on the ... more
"This guide is aimed at helping content creators sharpen their skills and better navigate the storytelling platform(s). It covers blogs, vlogs, podcasts and use of social media. It gives tips on how to be a better storyteller, identifies audiences and how to monetize platforms. It also explains some ... more
"Anhand aktueller Praxisbeispiele vermittelt das Buch Ansätze und Werkzeuge für die Konzeption, Gestaltung und Verbreitung von neuartigen Medienangeboten. Aspekte wie Interaktion, Gamifizierung und Nutzerbeteiligung kommen dabei genauso zur Sprache wie Impact-Strategien, Reichweite und Social Medi ... more
"This guide is intended both for new product managers and those who want to develop into product leadership roles as well as media executives and managers who want to gain an understanding of the product management function and how it can benefit their organizations [...] This guide is structured ar ... more
"Die Filmproduktion befindet sich im Umbruch: Die Anzahl der Marktteilnehmer und Distributionswege wächst, gleichzeitig sinkt aber das Produktionsvolumen der Sender für unabhängige Filmhersteller. Joachim Knaf analysiert die bestehenden Geschäftsmodelle der AV-Produzenten und stellt mit einem Fa ... more