"We provide practical, effective strategies for civil society organisations that seek to raise and maintain their visibility and impact both in the real and virtual worlds. The cornerstone of our in-country/in the field interventions is our publication Making the Media Work for You: A Guide for Civi
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l Society Organisations, translated into five languages. The Guide is based on the collective experiences of media capacity-building initiatives in Bolivia, Georgia, Kenya and South Africa." (Publisher description)
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"Through a case study of Kiva.org, the world's first person-to-person microlending website, and other microfinance organizations, the book argues that international development efforts have an affective dimension. This is fostered through narrative and visual representations, through the performance
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of development rituals and through bonds of fellowship between Northern donors and Southern recipients. These practices constitute people in the global North as everyday humanitarians and mobilize their affective investments, which are financial, social and emotional investments in distant others to alleviate their poverty. This book draws on ethnographic material from the US, India and Indonesia and the anthropological and development studies literature on humanitarianism, affect and the public faces of development. It opens up novel avenues of research into the formation of new development subjects in the global North." (Publisher description)
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"In March 2012, American NGO Invisible Children released an online video about the crimes committed by Ugandan war lord Joseph Kony and his Lord’s Resistance Army. Rapidly shared through social network sites, Kony 2012 soon earned the title of fastest spreading online video ever produced. At the s
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ame time, the video and its makers also came under massive criticism from bloggers, journalists, academics, and the general public. This study offers an exploration of the phenomenon Kony 2012 from an audience perspective. Theoretically building on the literature on mediated distant suffering and empirically based on an online survey, we explore how the video was successful in exerting moral pressure on a critical online audience of ‘Ironic Spectators’. In particular, we investigate to what extent different forms of being critical towards the video and its makers have mitigated a sense of personal moral responsibility to act towards the distant suffering other." (Abstract)
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"In July 2013, 13 think tanks in Ethiopia, Ghana, Kenya, Nigeria, Tanzania, and Uganda embarked on a mission to strengthen their Policy Engagement and Communications (PEC) capacity. Over the course of 15 months, the think tanks worked with a mentor to diagnose their capacity needs and develop a PEC
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workplan to strengthen their knowledge and capacity. Work included designing and refining communciation strategies, engaging peers and external stakeholders, and leveraging tools to sharpen their strategic messaging and outreach. Our hard work resulted in the creation of new tools, skillsets, and shared lessons and strategies. This toolkit is a collection of the knowledge generated over the course of our work. It is intended to help our 13 think tanks - and many others - continue excelling and improving in their PEC abilities. It contains guiding principles, tips and suggested approaches to help better plan, package, disseminate and evaluate PEC strategies." (Introduction)
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"In this book we help you understand how to measure your online media work by not simply looking at the numbers, but by going beyond the numbers to assess whether the messages you are sending out are actually helping achieve your communications goals." (Page 2)
"Esta guía aclara conceptos y brinda herramientas prácticas para identificar las fortalezas y los desafíos que puede enfrentar una organización en materia de comunicación interna y externa. Se trata de una guía práctica que se centra en cómo pasar del análisis de la situación a la acción
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a través de un proceso en distintas etapas. De ahí que la propongamos como unaherramienta orientada hacia los siguientes aspectos: Definir un diagnóstico comunicacional y su utilidad; Detallar acciones concretas para realizar un diagnóstico comunicacional de su organización; Orientar la reflexión y el diseño de estrategias de comunicación adaptadas a sus necesidades; Ofrecer herramientas para la realización de su proceso de diagnóstico comunicacional y la elaboración de una estrategia correspondiente." (Página 1)
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"Policy briefs are useful influencing tools for think tanks and research institutions. Along with other short items, such as blogs and newspaper articles, they may be the only items from your organisation that busy policymakers will read. This quick guide is aimed at researchers and communications s
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taff who are planning policy briefs for the first time, or want to review their approach. It sets out a tried and tested approach and suggested sturcture for policy briefs." (Page 1)
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"This ebook will guide you through the process of choosing social media platforms and developing an effective online media strategy. It will provide an overview of a few popular social media channels in South Africa and how they work, so that you can learn about the potential benefits of these netwo
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rks for your organisation. You will also learn how to develop a content calendar for you web and social media work." (Page 2)
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"In this book [...] we will look at how to ensure that your website complements your online media strategy (including some advice on how to hire a web developer and write a design brief), and give you practical advice on managing your social media platforms. We will also look at online fundraising a
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nd using social media for social change." (Page 2)
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"The purpose of this paper is to understand how intergovernmental organizations and international non-governmental organizations have evaluated their communication activities and adhered to principles of evaluation methodology from 1995–2010 based on a systematic review of available evaluation rep
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orts (N = 46) and guidelines (N = 9). Most evaluations were compliant with principle 1 (defining communication objectives), principle 2 (combining evaluation methods), principle 4 (focusing on outcomes) and principle 5 (evaluating for continued improvement). Compliance was least with principle 3 (using a rigorous design) and principle 6 (linking to organizational goals). Evaluation was found not to be integrated, adopted widely or rigorously in these organizations." (Abstract)
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