"Als Beispiel einer Kampagne habe ich einen Wahlkampf genommen, da Wahlkämpfe gegenüber anderen Kampagnen in aller Regel zwei zusätzliche Komponenten aufweisen: Personalisierung. Zwar ist der Spitzenkandidat für eine Partei, was auch BrentSpar für die Anti-Shell-Kampagne von Greenpeace gewesen
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ist: Person bzw. Einzelsymbol stehen als Teil für das Ganze, sie versinnbildlichen das Anliegen, geben der Kampagne Gesicht. Doch ist der Spitzenkandidat immer auch Subjekt der Kampagne, nie nur Objekt. Das erfordert eine sehr intensive Zusammenarbeit zwischen Kandidat und Kampagnenleitung.
Unmittelbare Konkurrenz. Die Anzahl von Mandaten ist fest gelegt und die Möglichkeit, nach der Aufstellung der Wahllisten auf andere „Stimm-Märkte“ auszuweichen, nicht gegeben. Das erfordert zusätzliche strategische Überlegungen. Dieses Buch zeigt, wie eine Kampagne ablaufen kann und soll – mit Anleihen aus der Theorie, mit Blicken auf die USA, mit einem Beispiel, ... und mit Verweisen auf andere MuP-Bücher, mit denen dieses Buch eng verzahnt ist. Die Inhalte sind auf Kampagnen im Non-Profit-Bereich übertragbar. Die skizzierte Kampagne am Ende zeigt ein Beispiel dafür." (Seite 9)
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"This book is designed to provide practical guidelines to those in the field of entertainment-education drama who want to sharpen their skills. With separate sections for various users - programme managers, writers, producers, directors and actors - the book is a structured, step-by-step manual that
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provides answers to the problems they can face. The book focuses in detail on the 'design approach' for determining and articulating effective messages that are contained in the drama. It draws on methods that have been tried and tested worldwide. In addition to a number of actual scripts that have been converted into dramas, it also contains useful appendices that provide sample documents of various procedural requirements as suggested in the book. Esta de Fossard is Senior Communication Advisor and Professor at the Johns Hopkins University's Bloomberg School of Public Health, Center for Communication Programs. She previously taught at the universities of Southern California, Ohio and George Mason. John Riber is a Independent Film-Maker and Director, Media for Development (East Africa), Dar-Es-Salaam, Tanzania." (Publisher website)
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"Entre jóvenes. Comunicación y VIH desarrolla estrategias para jóvenes preocupados por dos derechos que les son propios: el derecho a la comunicación y el derecho a la salud. Entre jóvenes. Comunicación y VIH es el resultado del desafío de abrir espacios y construir redes que fortalezcan la p
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articipación de los jóvenes en sus comunidades, promoviendo el ejercicio del derecho y el libre acceso a la información y la libertad de expresión. Es un proyecto pensado para los jóvenes y construido con jóvenes. Entre jóvenes. Comunicación y VIH se propone en todas sus instancias, tanto en los talleres presenciales, en el sitio web, como en este libro, capacitar y promover la participación de los jóvenes." (Prólogo)
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"This is a practical guide for writers, producers and others who use radio dramas as the vehicle to bring about behaviour change among socioeconomically disadvantaged communities in the developing world. Divided into three parts, the first argues for the power of radio to initiate change and stresse
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s the need for careful planning of programmes; the second describes in detail the duties of the programme manager; while the third provides guidance and tips for script writers." (Publisher description)
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"¿Cuál es su idea del rol que los medios de comunicación comunitarios deben jugar en su comunidad? ¿Qué podrían hacer en su barrio si tuvieran acceso a los medio? Si pudieran hablar y ser oídos por los dueños de los medios, que les dirían? ¿Qué les gustaría mirar, producir y distribuir?
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¿Qué tipo de normas pondrían para asegurar que el medio de comunicación esté al servicio de la gente, toda la gente? Estas grandes interrogantes y la tarea de transformar los medios es una lucha difícil y de largo aliento. Pero hay muchas cosas que pueden hacer para tener un impacto significativo en su comunidad y país. En este manual, ustedes encontrarán información sobre algunas de las muchas campañas organizadas por la justicia en los medios, sus políticas y educación existentes en los Estados Unidos. Esta guía se divide en cuatro capítulos. El Capítulo 1 entrega información sobre cómo funcionan los medios hoy en día, quiénes son los dueños, las normas que los regulan y las organizaciones que están trabajando para cambiar esto. El Capítulo 2 aborda temas más concretos de la organización comunitaria: cómo reclutar a la gente, cómo organizar su grupo, dirigir las reuniones, etc. En el Capítulo 3 hay una guía para investigar sobre sus medios, y en el Capítulo 4 hay varias guías sobre acciones que se pueden tomar." (Página 4)
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"This study, ‘Media Operations during SALW Control Interventions’ attempts to encapsulate best practices for dealing with mass media outlets when implementing SALW [Small arms and light weapons] control projects. It draws on a number of communication and media operation’s studies, but draws it
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s major lessons from case studies of communication during SALW control programmes conducted in South East Europe from 2001 to 2003. The first section of this report sets out the principles for effective media work during SALW control interventions, and offers useful tools for applying them. The case studies from which the principles are derived have been included in Section Two. They summarise the experiences of project staff that have worked with the media during the recent micro-disarmament interventions in the region." (Page 1)
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"The concept of a Regional BCC Network for HIV/AIDS for East, Central and Southern Africa (ECSA) grew out of a common interest and understanding among a number of BCC practitioners dealing with HIV/AIDS in the region that something needed to be done to help address common challenges and needs, impro
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ve strategies, and build capacity in the area of BCC. In October 2001, they formed a BCC Task Force to recommend specific activities for addressing key areas of interest in BCC and for coordinating BCC efforts in the region, including organising a wider regional meeting for initiating a formal regional BCC Network [...] The objectives of the meeting were to: share lessons learned and interventions in BCC in the ECSA region; discuss key current issues and BCC tools for HIV/AIDS; discuss the expansion and operationalisation of the BCC Network for HIV/AIDS; foster linkages among BCC practitioners and those in allied professions in ECSA. The main themes of the meeting agenda highlighted the emerging issues in planning and programming for BCC; developing BCC for care and treatment; addressing stigma; reaching youth; and strengthening research, monitoring, and evaluation of BCC interventions [...] This report is an overview of the proceedings of the meeting and is intended to serve as a resource and learning document for meeting participants as well as for other BCC practitioners in the region. The structure of the report follows that of the meeting agenda and includes a summary of all plenary and concurrent session presentations and all group work discussions." (Executive summary)
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"This manual is designed to be a comprehensive resource for state health departments and other agencies and organizations in developing and implementing tobacco counter-marketing campaigns. It is designed to help readers who have different levels of experience and are managing programs at different
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stages of development [...] The first half of the manual focuses on planning and preparation, and the second half addresses specific counter-marketing techniques. The manual also includes a list of resource organizations, appendices relevant to topics found in individual chapters, and a glossary." (Introduction)
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"This toolkit is for people and organisations that support NGOs and CBOs responding to HIV/AIDS in developing countries. These include NGO support programmes, training institutions and individual trainers. The toolkit can also be used by NGOs and CBOs themselves to build skills within their own orga
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nisations and implement advocacy work. It is important that people using this toolkit already have some basic facilitation skills, for example in guiding large group discussions and small group activities. It is also helpful if they have some previous experience of advocacy work around HIV/AIDS, although this is not essential." (Page 5)
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"The radio campaign ”I’m a child but I have my rights too!” is run by the organization Plan in Burkina Faso, Togo, Mali, Senegal och Guinea. The campaign contains of five-minute-long reports, taking place in an environment that children is well familiar with, often the African countryside wher
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e the village community is strong and each one has its special place. The campaign entertains and informs (edutainment) and it invites the listener to discuss and reflect. The reports are broadcast in co-operation with local and national radio stations. Children are not only a big target group of the campaign but also important actors during the production and broadcasting. The essay ”Communicating rights for children” is the result of a Minor Field Study in Senegal and Burkina Faso. It is a case study of children´s participation in production and broadcasting of the radio campaign ”I’m a child but I have my rights too!”. The study contains two parts, an analysis and interviews where children and adults share their experiences from participating in the campaign." (Summary)
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