"This review examines polio communication efforts in India and Pakistan between the years 2000 and 2007. It shows how epidemiological, social and behavioural data guide communication strategies that have contributed to increased levels of polio immunity, particularly among underserved and hard-to-re
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ach populations. It illustrates how evidence-based and planned communication strategies – such as sustained media campaigns, intensive community and social mobilization, interpersonal communication and political and national advocacy combined – have contributed to reducing polio incidence in these countries. Findings show that communication strategies have contributed on several levels by: mobilizing social networks and leaders; creating political will; increasing knowledge; ensuring individual and community-level demand; overcoming gender barriers and resistance to vaccination; and reaching out to the poorest and marginalized populations. The review concludes wth observations about the added value of communication strategies in polio eradication efforts and implications for global and local public health communication interventions." (Abstract)
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"Outside the West, religion is an ever more prominent force in social and political movements of both reform and retrenchment. Across these contexts, no issue in religion is of as much concern as fundamentalism - or rather the fundamentalisms within various traditions - which are seen to be fomentin
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g religious, social, ethnic, and political tension and conflict. The contributions to this volume represent the first effort to look at ‘fundamentalisms’ and the ‘media’ together and address the resulting relations and interactions from critical perspectives of history, technology, geography, and practice." (Publisher description)
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"This article uses the example of a mobile mixed-media platform – a converted three-wheeled autorickshaw – in Sri Lanka in order to explore whether and how content-creation activities can enable marginalised communities to have a voice. It draws upon research into participatory content-creation
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activities conducted in 15 locations across India, Indonesia, Nepal, and Sri Lanka. The main findings are: the need to pay attention to context when thinking about what might be locally appropriate, relevant, and beneficial in terms of participatory content creation; the benefits that can be gained from creatively reaching out to and engaging marginalised groups and encouraging a diversity of voices; the usefulness of locally produced content for generating local debate around local issues; and the benefits of encouraging participation at all stages of content creation, so that content is locally meaningful and might lead to positive social change." (Abstract)
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"This article analyses the importance of participation in development discourse and examines the effectiveness of theatre as a participatory technique and communication channel. It considers how theatre forms and aesthetics have potential power to produce individual and collective knowledge and alte
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r perceptions. It examines community as a unit of analysis and the role it can play in selfdetermination, considering existing power structures. It is placed in the context of Jana Sanskriti, which aims to help communities learn how to use theatre as a language for reflection, exploration, and analysis in order to articulate new direction and bring about transformation." (Abstract)
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"In Ihren Händen halten Sie die zweite Auflage unserer Publikation „Auslandsmärkte als Chance“. Als wir vor gut zwei Jahren die erste Ausgabe veröffentlichten, florierte die Weltwirtschaft und mit ihr die IT- und Telekommunikationsmärkte. Wer hätte damals gedacht, dass wir im Jahr 2009 die
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schlimmste Wirtschaftskrise der jüngeren Geschichte erleben würden? Inzwischen zeigen glücklicherweise fast alle Wirtschaftsindikatoren wieder nach oben. Gleichwohl werden viele Länder – Deutschland eingeschlossen – einige Jahre brauchen, bis sie das Vorkrisenniveau erreichen. Die Informations- und Kommunikationswirtschaft ist mit vergleichsweise geringen Einbußen durch die Krise gekommen. Es gab zwar herbe Umsatzeinbrüche in einigen Marktsegmenten, daneben aber auch einzelne Bereiche mit anhaltendem Wachstum. Jetzt geht es darum, die sich im Zuge der wirtschaftlichen Erholung bietenden Chancen mit Mut und Kreativität zu nutzen. Ganz wesentlich ist dabei, nicht nur in rein nationalen Kategorien zu denken. Hochtechnologien „made in Germany“ können von dem erwarteten Aufschwung der Weltwirtschaft überproportional profitieren. Das gilt auch und gerade für Informations- und Kommunikationstechnologien. Dem interessierten Leser ein Leitfaden, dem Unternehmer eine wertvolle Orientierungshilfe – das ist der Anspruch dieser Broschüre. Transparenz, Kontakte und verläßliche Information sind die Zutaten für ein erfolgreiches Auslandsgeschäft. Diese Publikation möchte dazu einen Beitrag leisten." (Vorwort)
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"Ashish Rajadhyaksha argues that any exploration of the social uses to which cinema is put in a place like India can only make sense if it transforms our understanding of cinema itself. Taking as his timeframe the era of celluloid, which is also marked by public experiences of spectatorship and uses
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of cinema by the state, Rajadhyaksha examines three moments of crisis for the Indian State in which cinema played a central role." (Publisher description)
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"This first book-length study of infotainment and its globalization by a leading scholar of global communication, offers a comprehensive and critical analysis of this emerging phenomenon. Going beyond - both geographically and theoretically - the ‘dumbing down’ discourse, largely confined to the
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Anglo-American media, the book argues that infotainment may have an important ideological role, a diversion in which ‘soft news’ masks the hard realities of neo-liberal imperialism." (Publisher description)
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