"Following his experiences in the production of soap operas Miguel Sabido of Televisa (Mexico City) developed a theory as well as practical guidelines for entertainment-education soap operas. Such entertainment education soap operas like "Ven conmigo" and "Acompañame" have been very popular in Mexi
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co and other parts of Latin America. Sabido's entertainment-education strategy has also been utilized in countries as India, Kenia, Nigeria, Brasil, Jamaica and Indonesia. The book describes the theory of Sabido, explains how to utilize it in the design of education messages, and explains how the audience effects of this approach can be measured. The author is the International Information Manager at Televisa (Mexico City), where she has worked with Miguel Sabido since 1989. She edits Televisa's semimonthly newsletter about worldwide entertainment-education trends in television and cinema business." (CAMECO Media Forum 3/95)
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"In diesem Buch geht es um Missbrauch des journalistischen Prestiges, um die vielen Fälle, in denen sich die Auslandsberichterstattung zum Komplizen politischer und sonstiger Mächte degradieren lässt. Ein Beispiel: Reporter der 'Bild am Sonntag' besuchten 1978, zur Zeit der argentinischen Militä
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rdiktatur, das Gefängnis von La Plata; Reporter von 'Konkret' schrieben 1982 über ihren Besuch im Teheraner Evin-Gefängnis, eine der Haupt-Foltereinrichtungen des Landes. Diese beiden Reportagen ähneln sich streckenweise bis ins Detail: die Gefangenen sind keine politischen Gefangenen, sondern Terroristen, die oftmals aus purem Spaß an der Gewalt vornehmlich Frauen und Kinder in die Luft gesprengt hatten; sie werden von gutmütigem Personal aufs Beste betreut; Versorgung und Freizeitangebote lassen eher an luxuriöse Erholungsheime als an Strafanstalten denken." (commbox)
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"This benchmark volume stems from the papers commissioned for a major international seminar on Publishing in the Third World, held at Bellagio, Italy, in February 1991. It presents the first full scale discussion of publishing in Asia and Africa, and features perspectives from 25 prominent publisher
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s and recognized leaders in the field. It aims to provide a better understanding of the problems and the accomplishments of book publishing in Africa and Asia. Includes discussions of innovative ideas in Third World publishing, loan guarantee programmes, joint marketing and distribution, translation programmes and co-publication. Other papers analyse a number of programmes and initiatives sponsored by Western agencies, the World Bank, and multilateral programmes." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 211)
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