"Sustained media interest in African countries, funded from deep pockets in Beijing, may well attract admirers if the coverage is positive or uncritical. The forward-looking narrative promoted by 'constructive' or 'positive' reporting may help developing nations by not crushing them under too much e
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arly scrutiny. However, lacunae in CCTV [China Central Television] Africa's critical focus harm its overall journalistic credibility, no matter how widely its features and some of its news reporting are praised.African journalism - rooted in Western traditions — is acquiring the tools to hold its own leaders to account. CCTV Africa may disseminate Chinese soft power, but its state media position militates against the notion that it can be a source of soft power itself." (Page 117)
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"Africa’s Media Image in the 21st Century is the first book in over twenty years to examine the international media’s coverage of sub-Saharan Africa. It brings together leading researchers and prominent journalists to explore representation of the continent, and the production of that image, esp
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ecially by international news media. The book highlights factors that have transformed the global media system, changing whose perspectives are told and the forms of media that empower new voices. Case studies consider questions such as: how has new media changed whose views are represented? Does Chinese or diaspora media offer alternative perspectives for viewing the continent? How do foreign correspondents interact with their audiences in a social media age? What is the contemporary role of charity groups and PR firms in shaping news content? They also examine how recent high profile events and issues been covered by the international media, from the Ebola crisis, and Boko Haram to debates surrounding the "Africa Rising" narrative and neo-imperialism. The book makes a substantial contribution by moving the academic discussion beyond the traditional critiques of journalistic stereotyping, Afro-pessimism, and ‘darkest Africa’ news coverage. It explores the news outlets, international power dynamics, and technologies that shape and reshape the contemporary image of Africa and Africans in journalism and global culture." (Publisher description)
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