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Media Economics and Management
London; New York: Routledge (2022), xviii, 134 pp.
"This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption
...
Indian Journalism in a New Era: Changes, Challenges, and Perspectives
New Delhi: Oxford University Press (2019), xii, 384 pp.
The Magic of Bollywood: At Home and Abroad
New Delhi; Thousand Oaks: Sage (2012), xviii, 334 pp.
"This anthology aims to portray the “soft” power of Bollywood, which makes it a unique and powerful disseminator of Indian culture and values abroad. The essays in the book examine Bollywood's popularity within and outside South Asia, focusing on its role in international relations and diplomacy
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