Public Diplomacy and Soft Power in East Asia
New York: Palgrave Macmillan (2011), viii, 279 pp.
Contains illustrations, index
Series: Palgrave Macmillan Series in Global Public Diplomacy
ISBN 978-0-230-11844-7 (ebook); 978-0-230-11097-7 (print)
"This book discusses the question of soft power and public diplomacy challenges in East Asian context. Both concepts originate in the West, and in a sense this book can therefore be seen as an exercise in critically assessing soft power and public diplomacy in a different geographical and cultural setting." (Publisher description)
Introduction / Sook Jong Lee and Jan Melissen, 1
1 The Theory and Reality of Soft Power: Practical Approaches in East Asia / Shin- wha Lee, 11
2 Soft Power as Productive Power / Yong Wook Lee, 33
3 Measuring Soft Power in East Asia: An Overview of Soft Power in East Asia on Affective and Normative Dimensions / Byong-Kuen Jhee and Nae-Young Lee, 51
4 Modern Japan and the Quest for Attractive Power / Akiko Fukushima, 65
5 Soft Power and Public Diplomacy: The Case of Indonesia / Rizal Sukma, 91
6 Taiwan's Soft Power and the Future of Cross- Strait Relations: Can the Tail Wag the Dog? / Yun- han Chu, 117
7 South Korean Soft Power and How South Korea Views the Soft Power of Others / Sook Jong Lee, 139
8 The Limits of China's Soft Power in Europe: Beijing's Public Diplomacy Puzzle / Ingrid d'Hooghe, 163
9 Asian Perceptions of American Soft Power / Marshall M. Bouton and Gregory G. Holyk, 191
10 The Complexities of Economic Soft Power: The U.S.-China Case / Benjamin I. Page and Tao Xie, 223
11 Concluding Reflections on Soft Power and Public Diplomacy in East Asia / Jan Melissen, 247
1 The Theory and Reality of Soft Power: Practical Approaches in East Asia / Shin- wha Lee, 11
2 Soft Power as Productive Power / Yong Wook Lee, 33
3 Measuring Soft Power in East Asia: An Overview of Soft Power in East Asia on Affective and Normative Dimensions / Byong-Kuen Jhee and Nae-Young Lee, 51
4 Modern Japan and the Quest for Attractive Power / Akiko Fukushima, 65
5 Soft Power and Public Diplomacy: The Case of Indonesia / Rizal Sukma, 91
6 Taiwan's Soft Power and the Future of Cross- Strait Relations: Can the Tail Wag the Dog? / Yun- han Chu, 117
7 South Korean Soft Power and How South Korea Views the Soft Power of Others / Sook Jong Lee, 139
8 The Limits of China's Soft Power in Europe: Beijing's Public Diplomacy Puzzle / Ingrid d'Hooghe, 163
9 Asian Perceptions of American Soft Power / Marshall M. Bouton and Gregory G. Holyk, 191
10 The Complexities of Economic Soft Power: The U.S.-China Case / Benjamin I. Page and Tao Xie, 223
11 Concluding Reflections on Soft Power and Public Diplomacy in East Asia / Jan Melissen, 247
