"Moving beyond the U.S.-Eurocentric paradigm of communication theory, this handbook broadens the intellectual horizons of the discipline by highlighting underrepresented, especially non-Western, theorists and theories, and identifies key issues and challenges for future scholarship. Showcasing diver
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se perspectives, the handbook facilitates active engagement in different cultural traditions and theoretical orientations that are global in scope but local in effect. It begins by exploring past efforts to diversify the field, continuing on to examine theoretical concepts, models, and principles rooted in local cumulative wisdom. It does not limit itself to the mass-interpersonal communication divide, but rather seeks to frame theory as global and inclusive in scope. The book is intended for communication researchers and advanced students, with relevance to scholars with an interest in theory within information science, library science, social and cross-cultural psychology, multicultural education, social justice and social ethics, international relations, development studies, and political science." (Publisher description)
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"For decades, since the debate about the role of the media in post-colonial Africa emerged, a distorted interpretation of the meaning of ‘respect’ in the African cultural context has persisted in academic discourse to the present day. The distorted view suggests that according to traditional Afr
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ican beliefs it is disrespectful to criticise authoritative figures. On this basis, in some African countries journalism students have opposed criticism of heads of states, arguing that it is un-African to do so. On the other hand, journalism academics and practitioners have condemned and dismissed the concept of ‘respect’ in African culture as undemocratic and inimical to the role of journalism as a tool for democracy. This article argues that a critical examination of the concept of ‘respect’ in the African cultural context reveals that historically, in traditional Africa, ‘respect’ was not equated to obsequiousness by the citizens in their encounter with power. Sycophancy and submission in the face of power were invoked in the name of a falsified version of African culture by postcolonial power-hungry dictators, who sought to entrench themselves by distorting African culture for self-serving purposes." (Abstract)
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"South Africa offers a rich context for the study of the interrelationship between the media and identity. The essays collected here explore the many diverse elements of this interconnection, and give fresh focus to topics that scholarship has tended to overlook, such as the pervasive impact of tabl
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oid newspapers. Interrogating contemporary theory, the authors shed new light on how identities are constructed through the media, and provide case studies that illustrate the complex process of identity renegotiation taking place currently in post-apartheid South Africa. The contributors include established scholars as well as many new voices. Collectively, they represent some of South Africas finest media analysts pooling skills to grapple with one of the countrys most vexing issues: who are we?" (Publisher description)
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