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Strategic communication applied to Catholic Church: the internal factor
In: Strategic communication for non-profit organisations: challenges and alternative approaches
Evandro Oliveira; Ana Duarte Melo; Gisela Goncalves (eds.)
Wilmington, Delaware; Malaga:
Vernon Press
(2016), pp. 169-189
ISBN 978-1-62273-651-5 (online); 978-1-62273-194-7 (print)
"The scope of this paper is to present an innovative internal communication strategy applied to non-profit organisations, such as religious institutions. Strategic communicational principles led to the design of a Vocational Pastoral Teams Kit, implemented in the north of Portugal, to reinforce the ...
Strategic communication for non-profit organisations: challenges and alternative approaches
Wilmington, Delaware; Malaga:
Vernon Press
(2016), 308 pp., figures, tables, index
ISBN 978-1-62273-651-5 (online); 978-1-62273-194-7 (print)
