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Public Relations: The Basics

London; New York: Routledge (2014), ix, 268 pp.
"Covers the four key phases of public relations campaigns (research, strategy, tactics and evaluation), the history and evolution of public realtions and basic concepts of the profession, including ethics, professionalism and the theoretical underpinnings." (Publisher description)

Encyclopedia of Religion, Communication, and Media

New York: Routledge (2006), xx, 467 pp.
"This volume breaks down disciplinary walls in numerous ways. First, it combines information about the intrapersonal, interpersonal, group, and societal levels of communication into a single resource. At the intrapersonal level, new issues are raised about communication between individuals and deity ... more

Public Health Communication: Evidence for Behaviour Change

Mahwah, New Jers.: Lawrence Erlbaum Associates (2002), xv, 435 pp.
"Sharing the Front Line and the Back Hills" points to a crisis facing international institutions and the media who seek to alleviate and report human suffering throughout the world. The goals of the editor are to tell the story of thousands of individuals dedicated to helping others; and to integrat ... more