Mixed methods perspectives on communication and social media research
London; New York:
Routledge
(2023), xxviii, 280 pp., figures, tables, index
ISBN 978-1-03-220912-8 (pbk); 978-1-00-326588-7 (online)
"Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed. Authored / professionals with extensive academic and in-depth research and industry experience, the book highlights research-based themes that mirror qualitative and quantitative methodologies vis-à-vis socio-cultural, political, educational, and organisational issues and challenges. The first two sections present the mutually interwoven disciplines of CommSocMed where research works cover a comprehensive range of designs such as narrative analysis, case study, recombinant memetics, discourse analysis, visual semiotics, ethnography, content analysis, feminist theory, descriptive-survey, descriptive-correlational, model-building/testing, experimental, and mixed methods. The third section is a concluding segment which synthesises all the scholarly contributions in this volume." (Publisher)
Contents
Introduction / Reynaldo Gacho Segumpan, Joanna Soraya Abu Zahari
I. COMMUNICATION RESEARCH PERSPECTIVES
1 The Organisation of Japanese Hospitality: A Narrative Analysis of "Omotenashi" / Arnelyn M. Torres, Jean A. Saludadez
2 Communication Strategies Used by Women Immigrant Entrepreneurs to Cope with Ethnic Challenges / Aziza Al Ghafri
3 Communication as Terrorism, Terrorism as Communication: A Thematic Analysis of Islamic State Communication / Davide Dall'Agata
4 Exploration into Communication Fidelity in Telemedicine / Rodrigo de Mesa
5 Identifying Scientific Trends Through Recombinant Memetics / Mariam Orkodashvili
6 Online Photosharing as a Communication Paradigm: A Discourse Approach to Instagram / Fernando Eraña Reyes
II. RESEARCH PERSPECTIVES IN SOCIAL MEDIA
7 The Utilisation of Social Media Platforms for Brand Image and Market Position Development Among SMEs / Don Anton Robles Balida, Riah E. Encarnacion, Buthaina Ahmed Ali Al Siyyabi, Romulo A. Alegre
8 Social Media and Issues of Political Consciousness and Political Change in Algeria / Youcef Hamitouche
9 The Effects of Financial Literacy and Social Media on Financial Behaviour / Mohammad Shahfaraz Khan, Zuhaib Ahmad
10 The Influence of Social Media in Marketing Events / Don Anton Robles Balida, Anna Sheila Ilumin Crisostomo, Yusef Al Hosni
11 To What Extent Are Credibility and Attractiveness of Social Media Influencer Important in Developing Positive Brand Image and Customer Attitude? / Bahtiar Mohamad, Siti Norain Abdullah, Muslim Diekola Akanmu, Ridwan Adetunji Raji
12 Kenyan Women and their Use of Social Media for their SMEs / Anne Nyokabi Gachiri
13 Impact of Social Media on the Buying Decision-Making Process of Leisure and Recreation Products / Don Anton Robles Balida, Raja Tumati, Fatma Houssein Al Saadi
14 Big Social Data: Relationships Among Privacy, Security, and Trust / Vishal Jain, Parul Jain
15 AI-enabled Bot and Social Media: A Survey of Tools, Techniques, and Platforms for the Arms Race / Flavio Lombardi, Maurantonio Caprolu, Roberto Di Pietro
III. CONCLUSION
16 Research Direction in CommSocMed: Quo Vadis? / Reynaldo Gacho Segumpan, Joanna Soraya Abu Zahari
I. COMMUNICATION RESEARCH PERSPECTIVES
1 The Organisation of Japanese Hospitality: A Narrative Analysis of "Omotenashi" / Arnelyn M. Torres, Jean A. Saludadez
2 Communication Strategies Used by Women Immigrant Entrepreneurs to Cope with Ethnic Challenges / Aziza Al Ghafri
3 Communication as Terrorism, Terrorism as Communication: A Thematic Analysis of Islamic State Communication / Davide Dall'Agata
4 Exploration into Communication Fidelity in Telemedicine / Rodrigo de Mesa
5 Identifying Scientific Trends Through Recombinant Memetics / Mariam Orkodashvili
6 Online Photosharing as a Communication Paradigm: A Discourse Approach to Instagram / Fernando Eraña Reyes
II. RESEARCH PERSPECTIVES IN SOCIAL MEDIA
7 The Utilisation of Social Media Platforms for Brand Image and Market Position Development Among SMEs / Don Anton Robles Balida, Riah E. Encarnacion, Buthaina Ahmed Ali Al Siyyabi, Romulo A. Alegre
8 Social Media and Issues of Political Consciousness and Political Change in Algeria / Youcef Hamitouche
9 The Effects of Financial Literacy and Social Media on Financial Behaviour / Mohammad Shahfaraz Khan, Zuhaib Ahmad
10 The Influence of Social Media in Marketing Events / Don Anton Robles Balida, Anna Sheila Ilumin Crisostomo, Yusef Al Hosni
11 To What Extent Are Credibility and Attractiveness of Social Media Influencer Important in Developing Positive Brand Image and Customer Attitude? / Bahtiar Mohamad, Siti Norain Abdullah, Muslim Diekola Akanmu, Ridwan Adetunji Raji
12 Kenyan Women and their Use of Social Media for their SMEs / Anne Nyokabi Gachiri
13 Impact of Social Media on the Buying Decision-Making Process of Leisure and Recreation Products / Don Anton Robles Balida, Raja Tumati, Fatma Houssein Al Saadi
14 Big Social Data: Relationships Among Privacy, Security, and Trust / Vishal Jain, Parul Jain
15 AI-enabled Bot and Social Media: A Survey of Tools, Techniques, and Platforms for the Arms Race / Flavio Lombardi, Maurantonio Caprolu, Roberto Di Pietro
III. CONCLUSION
16 Research Direction in CommSocMed: Quo Vadis? / Reynaldo Gacho Segumpan, Joanna Soraya Abu Zahari
