"This guide aims to equip media organisations and professionals with the necessary tools and insights to increase gender balance in their content. It should help you to: understand the importance of gender balance in content; identify the different ways in which the media gender stereotypes; underst
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and how to avoid gender stereotyping; develop organisational strategies to improve gender balance in content; identify suitable metrics and tools to track their progress; learn from successful initiatives that have been implemented by other news organisations." (Page 3)
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Examines the impact that the rise of digital communications is having on the media, and on human rights activism. The report goes on to explore the main policy issues which must be addressed at the national and international levels to shape an enabling environment. The report combines global level a
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nalysis with a specific focus on eight countries: Argentina, Brazil, Egypt, Kenya, India, Indonesia, South Africa and the United States of America.
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