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The guide to researching audiences
Guildford, Surrey:
Curtis+Cartwright Consulting; Strategic Content Alliance
(2008), 74 pp., bibliogr. p.70-73
"This guide has been written for people in the UK public sector delivering online digital services who wish to research their audiences. Although it is focused on online digital services, it will also be useful for researching audiences reached via other channels. It is primarily aimed at non-expert...
The guide to researching audiences: concise edition
Guildford, Surrey:
JISC; Strategic Content Alliance; Curtis+Cartwright Consulting
(2009), 26 pp.
"This is the 'concise edition' of 'The Guide to Researching Audiences'. It is a shorter version of the main Guide, designed to provide an easily accessible summary of the key principles of audience research and some practical information. The full version of the Guide contains more detailed informat...
