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Media audience research: a guide for professionals
New Delhi et al.:
Sage
(2016) 3rd ed., xvi, 281 pp., glossary p.260-72, bibliogr. p.273-5, index
ISBN 9789351506430 (pbk); 9789353280178 (online)
Other Editions: 1st ed.: Handbook on Radio and Television Audience Research. Paris: UNICEF and UNESCO, 1993; 2nd ed.: Handbook on Radio and Television Audience Research. London: BBC World Service, UNICEF and UNESCO, 1999
"This book outlines all the methods for conducting research—both active and passive as well as quantitative and qualitative—in all forms of media, including new media such as the Internet, mobile phones and social media. It explains the ways in which media audiences are measured, understood and ...
100 Jahre Radio in Deutschland
Bonn:
Bundeszentrale für politische Bildung (bpb)
(2022), 279 pp., many illustr., chronol. p.244-268
ISBN 978-3-8389-7235-0
"Im Oktober 1923 ging das erste offizielle deutsche Rundfunkprogramm auf Sendung. Auch 100 Jahre später ist das Radio nicht aus der Medienwelt wegzudenken, ob als Informationsquelle, Kulturproduzent oder musikalischer Tagesbegleiter. Stets im Zeichen politischer, gesellschaftlicher und technischer ...
