"Media viability challenges will not be solved at the individual outlet level. Rather, it is necessary to bring different stakeholders together to look at the bigger picture and assess the health of a country or a region’s media ecosystem. Then, partners can strategically plan projects that contri
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bute to creating an enabling environment for the media, one in which outlets have a chance to survive—or even thrive. Networks can go far in boosting viability, acting as bulwark against political influence as well as helping outlets share resources and scale their potential to access all sorts of revenue sources Finally, what is important to foster media viability at the level of individual media outlets? The most important step is to broaden the perspective beyond the isolated search for new sources of income. A viable strategy finds a balance between the different aspects of Media Viability—economy, politics, technology, content, and community—to set community radio stations, digital start-ups, and local newspapers on a more viable path." (Pages 8-9)
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"Access to information, freedom of expression and an independent media are important for a sustainable future. They should be explicitly included in a future framework describing UN development goals for the years beyond 2015. We discuss two options: firstly, integration of “information access and
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freedom of expression” as one of the new Millennium Development Goals (MDGs). And secondly, “good governance” as a new goal in which transparency, accountability and free media are considered." (Abstract)
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