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4

Text search: Paula Edwards

Featured

Free Access

3

Key Guidance

1

Topics

Television

2

Radio Consumption, Radio Use, Radio Audiences

1

Digital Media Startups

1

Digital Media Management, Online Media Management

1

Financing Digital / Online Media

1

Radio Markets

1

Media Ownership

1

Soap Operas & Telenovelas

1

Television Serials

1

Television Shows

1

Gender Representation & Stereotypes in the Media

1

Women (General)

1

History of Radio

1

Television News

1

Media & Information Literacy

1

Radio Law & Regulation

1

Starting Media Outlets, Creation of Digital Businesses

1

Radio

1

Social Control

1

Lower Classes

1

Language

Spanish

3

English

1

Document type

Guides, Toolkits, Manuals

2

Country Reports, Country Studies

1

Experiences & Case Studies

1

Countries / Regions

Chile

2

Authors & Publishers

CENECA

3

Edwards, Paula

3

Bonnefoy, Josiane

1

Cortés, Soledad

1

Deutsche Welle DW Akademie

1

Guilisasti, Rafael

1

Hermosilla, María Elena

1

Hurtado, Maria de la Luz

1

Lasagni, María Cristina

1

Media focus

Television

2

Digital, Mobile

1

Radio, Audio

1

Publication Years

2020-2025

1

1980-1989

3

Output Type

Non-Book Trade Publications, Reports, Working & Conference Papers

3

Book Trade Publications

1

External Link (10)

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From Start to Success: A Handbook for Digital Media Entrepreneurs
Key Guidance

Bonn: Deutsche Welle DW Akademie (2020), 83 pp.

"This media viability handbook is unique in that it has been written by media startups themselves and presents the learnings of 21 digital pioneers including the Philippines' Rappler, Egypt's Mada Masr and Animal Politico in Mexico. The pages are filled with tips and information these media startups ... from 18 different countries wished they had when they first started out. It includes lessons learned, advice for successful growth and perhaps most importantly, how to sustain a startup's success. The handbook presents a three-step approach: the start phase, growth phase and the media viability phase. It highlights an approach that focuses not only on revenue streams — an area that many startups put too much emphasis on — but aspects of the business such as human resources and audience engagement, which are crucial for achieving media viability. Each chapter of the handbook explores one of the three steps in depth. In the first chapter, we hear from six startups in the Middle East and North Africa (MENA). They share their experiences of turning an idea into a reality and share the knowledge they learned during the start phase focusing on revenue streams, audience engagement, collaboration and donors' motives. In chapter two, seven startups from the Asia region dive into structure and growth. There is a particular focus on diversifying revenue streams, staffing and internal organization, identifying a core mission and capitalizing on your strengths. Chapter three features eight startups from Latin American countries who impart their knowledge on sustaining the success they have achieved. It rounds up the important lessons that digital media entrepreneurs should carry with them at all times. Community building, producing a quality product and involving the whole team in decision making processes are key." (Publisher description) more

Google Scholar (6)

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Historia de la TV en Chile (1958-1973)

Maria de la Luz Hurtado, Paula Edwards, Rafael Guilisasti

Santiago: CENECA (1989), 428 pp.

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Mujer TV: Guía de trabajo con grupos de mujeres pobladoras

Paula Edwards, Soledad Cortés, María Elena Hermosilla

Santiago: CENECA (1987), 179 pp.

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La radio en Chile: Historia, modelos, perspectivas

María Cristina Lasagni, Paula Edwards, Josiane Bonnefoy

Santiago de Chile: CENECA (1985), 152 pp.

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