"The book depicts and reflects the media change by concentrating on five main topics: the development of the media market, the relationship between media and politics, the establishment of public broadcasters, the status of the journalistic profession and the role of digitalisation and the internet.
...
The publication provides a chronological background and outlines the characteristics of the media landscape in each of the ten countries monitored by the KAS Media Programme: Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Kosovo, North Macedonia, Montenegro, Republic of Moldova, Romania and Serbia. Furthermore, the authors - media experts from the respective countries - address the following key questions, considering the fact that some countries have already joined the European Union: What is the state of the media today? What is their contribution to democracy, how viable are they, what has been achieved? - Important questions for all media experts in the region, but also for everyone who is interested in the media change in South East Europe. “The result is a broad historical overview that impressively documents how differentiated and how fast the change has taken place. It is closely linked to the social transformation process as a whole, which has not yet been completed in any of the countries”, says Hendrik Sittig, Head of the Media Programme South East Europe of the Konrad-Adenauer-Stiftung. "Moreover, it must unfortunately be said that the hope that accession to the European Union would be accompanied by rapid alignment with the other EU countries has not been fulfilled." (https://www.kas.de)
more
"This book gives an overview of public service media in South East Europe; referring to the ten countries, which the Media Programme of the Konrad-Adenauer-Stiftung covers. From Croatia to North Macedonia and Bulgaria to the Republic of Moldova, liberalised media markets have emerged following the c
...
ollapse of socialism and its state-controlled media systems. State broadcasters have become public service media. For the first time, essential information about individual public broadcasters is being gathered. Media experts from the respective countries write, among other things, about the history, the legal framework, the financing model and organisational structures in place. The chapters are supplemented with the results of a recent representative opinion poll commissioned by the Media Programme and conducted by the research institute Ipsos. We have asked the same six questions in all ten countries. In the results summarised for the entire region, two answers are very clear: almost 70 percent of respondents say that public service media are important for democracy. Unfortunately, almost 65 percent see these channels under political influence. In South Europe, in particular, this discrepancy becomes visible and audible at demonstrations when people take to the streets against their government. Then usually public service media are focus of protests and have been criticised as mouthpieces of the government." (Preface)
more
"The KAS Task Force on Journalism Education in South East Europe has conducted a survey among journalism undergraduates and graduates in five countries – a first-time initiative in the region. Their response can be seen as a testimonial of a media sector in turmoil. In the Western Balkans and othe
...
r countries in South East Europe, such as Romania, the general challenges for media outlets precipitated by the internet revolution are compounded by specific deficiencies of the media landscape. In many cases, media outlets in South East Europe operate at a loss. National media markets are too small to accommodate the relatively high number of media outlets. Citizens are largely reluctant to pay for a high standard of journalism – one of the reasons why employment conditions are volatile and often unattractive. Fewer journalists are expected to deliver a greater news output in the cross-media era. Moreover, media are often owned by business moguls with inclinations to use media ownership as an instrument for gaining political influence for whom journalist entrepreneurship is not a primary concern. Despite these daunting challenges in the broader environment, many still consider journalism a dream job. On the other hand, the study shows that half of media students envisage working in other fields following graduation." (Foreword)
more
"The two main questions of the research were as follows. To what degree are PSBs in the five selected Southeast European countries ready to meet the new challenges? What actions and policies are needed to ensure the existence and development of public service TV programming in a digital environment?
...
Having in mind importance of development and sustainability of public media, Mediacentar Sarajevo and South East European Network for Professionalization of Media (SEENMP) recognized the need for a comprehensive analysis of current situation and possible transformations of media landscape and initiated this regional study of public service television in the digital age. Research includes five countries: Bosnia and Herzegovina, Bulgaria, Croatia, Slovenia and Serbia. Eash of the case studies analyzed: readiness of the market to face new challenges, media scene and consumer/audience habits; existing legal framework, state policy and their roles in process of digitalization; public TV service, their market and social standing, as well as strategic planning for new trends." (https://www.media.ba)
more