"The median price for a smartphone globally is US$92.59. The lowest regional median price is in Africa, at $60.23, while the highest is $101.88 in the Americas. The median global affordability (defined as price as a percentage of average monthly income) for a smartphone is 11%. Europe has the greatest regional affordability, at 4.5%, while Africa has the least, at 41%. The median smartphone price among low-income countries is $36.62, rising in line between price and income groups, with the median smartphone price among high-income countries at $121.49. Feature phones offer a lower price point. The global median price for an internet-capable feature phone is $25, at 5.53% affordability. This data is not a measure of all prices in all contexts. For example, we know that second-hand markets are thriving and typically offer lower prices than buying new devices. We also know that many retailers not affiliated with a mobile network will sell unlocked devices that are able to function on multiple networks. However, given the widespread and consistent nature of operators selling phones through their website, this data assumes that the prices set by operators are not without context: they will be responsive to the competitive pressures of other retailers in the markets in which they operate. While these prices are not definitive on what the cost of a smartphone is in each country, they are certainly indicative of the range of prices that customers have in several parts of the world.
[...] Across the three years of data collection, the median device price did not vary more than $15 between each period. At the same time, device affordability grew, with the highest median price – $92.59 in 2024 – corresponding to the greatest affordability at 10.99%. This is because average incomes rose globally across these four years, meaning that while the price of the device might be similar as before, it represents, on average, a smaller fraction of how much someone has to spend from their income to afford it. This trend, if it remains, will indicate continued progress towards greater affordability for all. However, the slow pace of progress means that devices will remain unaffordable for millions without responsive action from policymakers and industry." (Pages 3-5)