"Participants in the study take a snapshot of a variety of news channels and social media platforms to get their news, evaluating their truthfulness and attempting to “figure out the truth.” Across different focus groups, there is a shared lack of trust in news channels, and no media outlet is p
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articularly credited with credibility or objectivity. Even if the media is affiliated with their own religious community or political party, all participants confirm consuming media messages with great caution and limited belief. This mistrust is the result of the political and partisan ownership of news channels. Participants insist that every media outlet provides the news according to its particular interests and those of the politician who finances it. Participants are fully aware that mainstream media outlets are promoting the political agendas of their financiers and sponsors. Moreover, they are merely tools in the hands of their owners (religious factions, political parties, business persons…) who use them as part of their larger panoply to conduct their battles and achieve their political and economic aims." (Major findings, page 4-5)
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"This qualitative study report primarily details the reactions of local audiences in Lebanon, Iraq, and Sudan and their perception of media content produced by journalist trained by ENQUIRE (Enhancing Quality Information on Religious Freedoms). The content is compared with that of more traditional,
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local media, in order to assess the professional development of the trained journalists and better identify potential areas of improvement in terms of appealing to the audience and gaining traction and influence. It also adds another dimension, as it seeks to understand how these audiences, coming from different genders, ages as well as religions, consume and trust (or distrust) media content in general. Understanding their perceptions and opinions would allow for the production of more engaging and thought-provoking content in the future, while sparking conversations related to religious minorities. In that respect, although each country has its own set of individual findings, several common trends emerge. The online realm, namely Facebook and WhatsApp, dominates the audience’s media consumption patterns and is often the first resort due to its ease of access and its capacity to make users feel in control of what they consume. This presents its own set of risks and must be appropriately addressed in future endeavors. Regardless, it is too soon to completely discount offline media especially with the ever-present TV stations that manage to reach and influence a significant portion of the population, according to the participants. Despite the difficulty to precisely define it, trust remains an element that manages to greatly shape media consumption patterns. As for the ENQUIRE-trained journalists, their content enjoyed a mixed reception. On the one hand, it often proved to be highly educational and thought-provoking, which is one of the goals of this project. On the other hand, there were times where it was perceived as inflammatory and could not be told apart from typical media outlets’ production, which many participants often avoid." (Executive summary)
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