"The report has identified almost 60 daily news podcasts in five countries studied (US, UK, Australia, France and Sweden) – the majority of which have launched in the last 18 months. Some of the most popular news podcasts in the United States – such as The Daily from the New York Times – are attracting audiences of millions while others are struggling in an increasingly competitive market. The report finds that publishers are making significant investments in news podcasting hoping to attract younger audiences, build habit, and bring in additional revenue [...] The report finds that interest from advertisers is much higher in the United States than in other countries, where so far there has also been less investment in original (native) news content. Although listening to news podcasts does attract younger audiences these tend to be richer and better educated. Unlike radio, podcasting has not yet broken through with mainstream audiences." (Publisher description)