"The agenda for transition after the demise of communism in the Western Balkans made the conversion of state radio and television into public service broadcasters a priority, converting mouthpieces of the regime into public forums in which various interests and standpoints could be shared and delibe
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rated. There is general agreement that this endeavor has not been a success. Formally, the countries adopted the legal and institutional requirements of public service media according to European standards. The ruling political elites, however, retained their control over the public media by various means. Can this trend be reversed? Instead of being marginalized or totally manipulated, can public service media become vehicles of genuine democratization? A comparison of public service media in seven countries (Albania, Bosnia & Herzegovina, Croatia, Kosovo, Montenegro, North Macedonia, and Serbia) addresses these important questions." (Publisher description)
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"This books draws a comparative balance of twenty years' international media assistance in the five countries of the Western Balkans. The central question was what happens to imported models when they are transposed onto the newly evolving media systems of transitional societies. Albania, Bosnia-Her
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zegovina, Kosovo, Macedonia and Serbia undertook a range of media reforms to conform with accession requirements of the European Union and the standards of the Council of Europe, among others. The essays explore the nexus between the democratic transformation of the media and international media assistance. The cross-national analysis concludes that the effects of international assistance are highly constrained by the local context. From today's vantage point it becomes obvious, that scaling media assistance does not necessarily improve outcomes. The experiences in the region suggest that imported solutions have not been very cognitive in all aspects of local conditions but international strategies tend to be rather schematic and lacked strategic approaches to promote media policy stability, credible media reform and implementation. The book offers valuable insights into the nature and effects of media assistance and the strategies deployed by international aid agencies, local political forces, media professionals, civil society organizations and other actors." (Publisher description)
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"In conclusion, it should be reiterated that the use of the Western liberal media models as a guiding model for the media set up in Kosovo might have been too ambitious a goal. It gave too much credit to the cultural ethos at the time, assuming it to be an environment in which a liberal media sector
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could firmly take root. Obviously, Kosovo is on a path of progress, having moved from a point where there were no institutions to the point where, however imperfect, the new institutions continue to operate. Overall, however, Kosovo media institutions, judging by their current condition, might still be years away from achieving functional independence." (Discussion of findings, page 52)
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"This policy brief builds upon the findings of a research report that looked specifically on the ways in which three media institutions - Independent Media Commission (IMC); Radio Television of Kosovo (RTK) and the Press Council of Kosovo (PCK) – established in the aftermath of conflict with consi
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derable foreign media assistance - have evolved. The independence and long-term sustainability of the RTK and IMC are important conditions that Kosovo government must ensure as it moves closer towards the Stabilization and Association Agreement (SAA) with the EU. The PCK also remains an important institution for the Kosovo press affairs. As such, these institutions are a cornerstone for a sound media system in Kosovo." (Pages 5-6)
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