"Este libro tiene por objetivo visibilizar y reconocer las contribuciones de las mujeres pioneras en los estudios de comunicación en América Latina, y lo hace con un doble propósito. Por un lado, como aporte a la historia del campo de la comunicación, a la que pretende completar con estas otras
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historias de investigadoras. Por el otro, como aporte a la enseñanza de los estudios latinoamericanos en el ámbito universitario. Recogemos aquí el desafío de diversos colectivos de estudiantes que comenzaron en los últimos años a advertir sobre la ausencia de autoras en los (nuestros) programas de estudio. Entendimos que tal cuestión —al mismo tiempo, cuestionamiento— no podía ser despachada con la inclusión de algún cupo bibliográfico, sino que más bien debía ser abordada a partir del examen atento de las contribuciones de aquellas primeras investigadoras que abrieron un camino: Regina Gibaja, Lisa Block de Behar, Mabel Piccini, Michèle Mattelart, Beatriz Sarlo, Margarita Graziano, Paula Wajsman, Elizabeth Fox, Margarita Zires Roldán, Fátima Fernández Christlieb, entre otras." (Descripción de la casa editorial)
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"Este libro es una provocación para quienes lean se atrevan también a construir nuevos textos sobre autoras, pensadoras, teóricas, activistas, contadoras de historias que nos hacen faltan para seguir construyendo el mapa del pensamiento de las mujeres de la comunicación." (Cubierta del libro)
"This book aims at a dual objective: first, to analyze the formation of the Brazilian commercial television system and the emergence of a genre, the novela; and second, to establish theoretical guidelines so as to understand better the stakes of critical reflection on the upheavals occurring in tele
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vision today [...] In ten years, Brazil has succeeded in creating a national audiovisual program industry that has shown itself capable of exporting on a grand scale. The internationalization of Brazilian programs goes hand-in-hand with the attraction of a cheap, efficient mode of production. Confronted with the dual need to increase their production and lower their costs, European television channels have recently developed an interest in the novela; it copies neither the European serial nor the U.S. series, yet fits into the dynamics of serialization. This book invites the reader to consider the history of genres, the ideological and aesthetic forms that have crystallized the collective imagination and in which popular memory and national memory are always in tension." (Preface, page x-xi)
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"This is my first approach to the theme of 'women and the media,' an attempt to elucidate or analyze continuities and ruptures in the way in which the symbolic order processes the relationship between femininity and modernity in normal times, and in times of criais,"
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Mattelart explains in her Foreword. "Part One: Everyday Life" discusses the role of the media in shaping women's reality, including their habits as consumers; "Part Two: Modernity" deals with the feminine ideal and the myth of modernity; and "Part Three: Crisis," with an analysis of the decisive ideological role of women in the Chilean coup d'etat of 1973. "Notes and References." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 274)
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"This is the final report of the research commission "toward a Latin Audiovisual Space." The term "Audiovisual Space" marks the emergence of a new diplomatic vocabulary to indicate the rapid new developments of communication and information systems, particularly television, which demand new strategi
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es, policies and both national and international projects. "Space" indicates geographic boundaries which in this case includes countries speaking French and Spanish or some variation thereof. The report is in four parts: 1) an analysis of the imbalance of the international flows of culture, information, and communications; 2) a linkage between culture and industry to show the main tendencies in the restructuring of the international economy which condition to a large extent the search for audiovisual space; 3) an evaluation of efforts already undertaken to find potential partners and forms of cooperation not only between countries of the North and South, but also South and South; 4) a discussion of the contradictions of reconciling the conquest of foreign markets with the value of domestic expression of national individuality. In the introduction Nicholas Garnham points out this book's relevance to Anglo Saxon reades. He says, "It deals cogently with two of the central contemporary cultural debates, the future of European audiovisual culture and the New World Information." The authors reject the simplistic view that sees the "South as Good and the North as Bad." The individual histories of each country are considered on the recognition that cultural, like economic imperialism, works through the specificities of the local power structure." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 711)
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