"The purpose of the Media for Democracy Assessment Tool (MAT) is to assist United States Agency for International Development (USAID) in producing media assessments to inform strategy on media and democracy programming, help inform potential media development programming goals, and help provide an i...nformed understanding of where USAID investment is most feasible and needed and will have the best chances for impact. The MAT provides a standardized methodology to answer the key question: How do media connect to democracy and how can media support democracy promotion and civic space?" (Introduction, p.6)
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"Applying an inclusive concept of ‘conflicted societies’ that goes beyond those affected by violent conflict to include traditionally ‘stable’ but increasingly polarised democracies, such as the UK and the USA, contributors engage with longstanding questions and new challenges surrounding co...ncepts of responsibility, trust, public service, and public interest in journalism. The unique span of studies offers international scope, including societies often overlooked in media and journalism studies, such as Northern Ireland, Turkey, Cyprus, Pakistan, The Democratic Republic of Congo, and the Central African Republic. Chapters also feature contemporary case studies, such as the COVID-19 pandemic, as a route into understanding the pertinent issue of fake news, and the ‘local turn’ in journalism." (Publisher)
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"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun ...protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology." (Publisher)
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