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Communication Strategies
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Poverty Reduction with Strategic Communication: Moving from Awareness Raising to Sustained Citizen Participation

Washington, DC: World Bank, Communication for Governance and Accountability Program (CommGAP) (2011), x, 92 pp.
"This publication updates a 2005 review of communication in Poverty Reduction Strategies (PRS). It includes four country case studies (Ghana, Tanzania, Moldova, and Nepal) and a regional analysis of Latin America and the Caribbean. It explores how the use of strategic communication has expanded beyo ... more

With the Support of Multitudes: Using Strategic Communication to Fight Poverty Through PRSPs

Washington, DC; London: World Bank, Development Communication Division;Department for International Development (DFID) (2005), 144 pp.
"This publication has been produced in order to improve the chances of success of Poverty Reduction Strategies (PRSs) in two ways: 1. To show policymakers how strategic communication can help them to achieve some of their objectives in formulating and executing effective Poverty Reduction Strategies ... more
"This practical guide is intended to provide a useful communication framework that can be readily applied to CDD operations. More specifically the guide: presents a simple, step-by-step process to plan, design, implement, and manage a comprehensive strategic communication program in a CDD operation; ... more