"Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transformation of citizenship in Brazil from 2003 to 2014. A utopian impulse drove the reproduction of Brazilian cultural identity for local and glo
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bal consumption; cultural production sought social and economic profits, especially greater inclusion of previously marginalized people and places. Marsh asserts that three communicative strategies from branding-promising progress, cultivating buy-in, and resolving contradictions-are the most salient and recurrent practices of nation branding during this historic period. More recent political crises can be understood partly in terms of backlash against marked social and political changes introduced during the branding period. Branding Brazil takes a multi-faceted approach, weaving media studies with politics and cinema studies to reveal that more than a marketing term or project emanating from the state, branding was a cultural phenomenon." (Publisher description)
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"Latin American women filmmakers have achieved unprecedented international prominence in recent years. Notably political in their approach, figures such as Lucrecia Martel, Claudia Llosa and Bertha Navarro have created innovative and often challenging films, enjoying global acclaim from critics and
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festival audiences alike. They undeniably mark a 'moment' for Latin American cinema.Bringing together distinguished scholars in the field - and prefaced by B. Ruby Rich - this is a much-needed account and analysis of the rise of female-led film in Latin America. Chapters detail the collaboration that characterises Latin American women's filmmaking - in many ways distinct from the largely 'Third Cinema' auteurism from the region - as well as the transnational production contexts, unique aesthetics and socio-political landscape of the key industry figures. Through close attention to the particular features of national film cultures, from women's documentary filmmaking in Chile to comedic critique in Brazil, and from US Latina screen culture to the burgeoning popularity of Peruvian film, this timely study demonstrates the remarkable possibilities for film in the region. This book will allow scholars and students of Latin American cinema and culture, as well as industry professionals, a deeper understanding of the emergence and impact of the filmmakers and their work, which has particular relevance for contemporary debates on feminism." (Publisher description)
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