Researching Audiences

Researching Audiences
Top Insights

Kim Schrøder, Kirsten Drotner, Stephen Kline, Catherine Murray

London: Hodder Arnold (2003), x, 422 pp.

Contains tables, illustrations, bibliogr. pp. 379-412, index

Signature commbox: 10-Use-E 2003

Topics:

Audience Research Audience Research Methods Audience Research: Planning & Implementing Surveys Media Ethnography Media Reception Questionnaires, Questionnaire Design

Document Type:

Textbooks