"China's ambitions to supplant the current liberal international order presents the most viable challenge to the ideological consensus around open societies since the end of the Cold War.<NZ>This report provides a framework for understanding China's discourse-power ambitions [...], the strategy China has developed to achieve them, and an initial assessment of the successes and limitations of these efforts to date.<NZ>The report begins by tracing the evolution of China's conception of discourse power, from China's period of reform and opening in 1978 to the current era under President Xi Jinping.<NZ>The next section takes a closer look at how the party-state has been restructured, in part, to help operationalize China's goals to gain "the power to speak" and "the power to be heard."<NZ>The third section focuses on China's strategy for gaining discourse power by centering itself in the ecosystem of global connectivity. This strategy includes gaining the "power to speak" by using social and digital media platforms to shape local information environments in its favor. It also includes gaining the "power to be heard" by promoting the CCPapproved norm of "cyber sovereignty".<NZ>Lastly, this report provides a brief assessment of both the successes and limitations of China's discourse-power operations." (Introduction, p.4)