"This guide is meant to serve as a practical resource for funders who want to understand where to start. Informed by feedback from our network, it represents a synthesis of the past seven years of work we’ve done in the impact space, and includes examples of successful media impact evaluation, tools and frameworks for assessment, and the challenges of defining and measuring impact in a rapidly-shifting media landscape. Our years of research have led us to four key insights: 1. There are many different frameworks for measuring media impact for different areas of practice. 2. Funders should be mindful of power dynamics, and thoughtful in determining appropriate impact strategies with their grantees. 3. Digital analytics tools provide a wealth of useful data, but grantees require financial and logistical support in implementing them. 4. There are opportunities for funders to collaborate with each other to share best practices and increase collective impact." (Executive summary)