Document detail

Interactive radio for agricultural development projects: a toolkit for practitioners

USAID; FHI 360 (2012), xiii, 195 pp.
ISBN 089492-188-6
"This toolkit is designed to help USAID projects and other implementing organizations use interactive radio to augment the traditional agricultural extension services they are providing. In addition, it aims to provide practitioners with a foundational understanding of what is needed to create compelling radio programming. It is important to stress that this toolkit does not assume that radio is the most appropriate solution for disseminating agricultural information. Rather, given the fact that radio continues to be the most readily accessible communication tool in much of sub-Saharan Africa, this toolkit aims to enable practitioners to develop a more systematic approach to using interactive radio as one medium through which they share information with farmers." (Introduction)
Contents
1 How is interactive radio currently being used for agricultural development? 1
2 Is interactive radio an appropriate way to achieve our objectives? 17
3 How can we create our own agricultural radio programming? 49
4 What are the different approaches that can be used to make our radio programming interactive? 97
5 How can we track the impact that our radio programming is having on farmers? 137
6 What are the technical considerations we need to keep in mind? 165