"Tied on New Media Theory, this study came up with three objectives. First, to explore how the Catholic Archdiocese of Nyeri utilized digital media to reach its congregants during the COVID-19 pandemic. Secondly, to examine the views of congregants of the Catholic Archdiocese of Nyeri regarding the adoption and utilization of digital media for evangelization during the COVID-19 pandemic. Thirdly, establish challenges experienced by congregants and the Catholic Archdiocese of Nyeri regarding the use of digital media for evangelization during the COVID-19 pandemic. This study employed the explanatory sequential mixed methods design using the questionnaire and interviews. A purposive sampling was applied based on the following criteria, first having participated in the online evangelization in the Catholic Archdiocese of Nyeri during the COVID-19 pandemic, and secondly based on their online evangelization experience during the COVID-19 pandemic. A sample size of 370 was randomly analyzed. The quantitative data collected was analyzed using Statistical Package for Social Sciences (SPSS version 27) software mainly through descriptive statistics with the results being presented with the aid of tables, whereas quantitative data which is in the form of audio was transcribed to text and coded to make it easier to analyze. The study established that the Catholic Archdiocese of Nyeri can do better to improve its use of digital media for evangelization during situations of pandemics such as COVID-19, respondents called for better technical support to ensure uninterrupted communication (no downtimes) while other respondents called for more interactive digital content for them to feel more involved and for more varied content formats. A notable gap in the Archdiocese's digital media strategy is the absence of comprehensive policies and resource toolkits specifically designed for digital media evangelization. The study recommends that there should be clear governing policies and guidelines in radio, print, social media, and other communication channels." (Abstract)

Thesis of Cardinal Foley Scholarship Fund (CFSF) beneficiary