"The markets we do include are a very diverse bunch, from the very closed and politically tightly controlled such as Laos; through a large number of nations on the African continent which have seen a sudden improvement in digital infrastructure thanks to the landing of several new submarine intercon...tinental fibre optic cables over the past few years; and not forgetting markets like Trinidad & Tobago, which seems to enjoy a large choice of TV channels to serve a relatively modest population; or indeed Iran, fresh from its welcome back into the international fold following the suspension of UN sanctions in January 2016. For each market, we give some economic data sourced from the IMF, as well as our estimates and forecasts for advertising expenditure and growth in its ad market to 2018. We also provide a short commentary setting out an overview of the media market in question." (p.1)
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"Welcome to the world of melodrama—and to the melodramas of the world. This book introduces nearly one hundred cinematic masterpieces from various periods and different cultural contexts—ranging from early Hollywood to emergent and popular Bollywood, from Latin American and New German Cinema to ...contemporary Nollywood, from classic melodrama and commercial blockbusters to arthouse film and meta-melodrama, while also encompassing a number of other local forms and styles in their hybrid or revisionist varieties. Our collection features discussions of seemingly timeless stories of love and loss, demonstrating the possibility and power of melodramatic plots to portray the overcoming of differences and antagonisms. Yet it also reveals how the melodramatic code is time and again used for asserting political claims and articulating critique—and hence for (re)producing powerful dichotomies of good vs. evil, innocence vs. corruption, virtue vs. vice. Melodrama performs and rehearses moral conflict and emotional crisis management on a broad scale, involving intimate relationships and familial relations, on the one hand, and global constellations of oppression, violence, war, and regime changes, on the other. Thus, like no other genre, melodrama indeed makes the political personal and the personal political." (Introduction, p.13)
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