"From August to October 2009, the BBC World Service Trust’s Research and Learning group, on behalf of the British Council, conducted research in Tanzania to gauge public understanding of climate change. The research consisted of 12 focus-group discussions with Tanzanian citizens, as well as 17 in-depth interviews with opinion leaders from government, religious institutions, the private sector, the media and civil society. The overall objective was to find out what people think about climate change, and to determine how to tailor communication and media strategies to support Tanzania’s response to climate change.<NZ>Key findings<NZ>Tanzanians have noticed changes in the weather and seasons. They say that temperatures have increased and that the rains are not falling as they used to. Many are struggling with the impacts of drought and are frustrated by increased environmental degradation and resource scarcity. Yet most Tanzanians have no understanding of the relationship between these issues and climate change.<NZ>Most Tanzanians are unfamiliar with the concepts of climate change and global warming. They believe the term “climate change” refers to changes in the weather or seasons and have little knowledge of its global context or the greenhouse effect.<NZ>Tanzanians draw on their existing knowledge to explain the environmental changes they experience. Most believe that humans are to blame but point to local deforestation and local pollution as the primary causes of the drought and environmental degradation they have experienced." (Executive summary)