"Reaching people with your message is one thing, influencing and changing their behaviour is quite another. Behavioural science provides tried and tested methods that help us to better understand how people think and behave. Armed with this knowledge we can design communications that more effectively influence the decisions people make. This guide includes a checklist that details step by step instructions on how to design, develop and test behaviourally informed communications. It includes, tips, techniques and examples of how the methods outlined have been used successfully around the globe in recent years." (Pages 2-3)