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Building commitment to reform through strategic communication: the five key decisions
Washington, DC:
World Bank
(2009), xiii, 133 pp., illustr., tables, index
ISBN 978-0-8213-7621-8 (print); 978-0-8213-7622-5 (ebook)
CC BY
"The Five Communication Management Decision Tool helps reformers and their teams develop a framework for their communication strategies. This decision tool helps managers see change initiatives through the eyes of those who will be affected by the reforms. When the decision tool is used in the early...
Cultura de masas y cultura popular en la radio peruana: diagnóstico para construir una alternativa radial
Lima:
Calandria; Tarea
(1990), 238 pp.
"Mediante esta recopilación de artículos, Calandria pretende aportar diversas reflexiones sobre el papel que la radio viene desempeñando en nuestro país, tanto a nivel masivo, como en los esfuerzos por construir radios alternativas de carácter popular. Se demuestra así, como el medio no es un ...
