Document detail

Edutainment: using stories and media for social action and behaviour change

Johannesburg: Soul City Institute (2013), 141 pp.
ISBN 978-1-77594-024-1
"This manual is for media practitioners and social activists who wish to use the power of entertainment and mass media to promote health, human rights and social justice. Drawing on successful stories and case studies from Africa and elsewhere, this manual aims to inspire, give fresh ideas and share experiences of interesting edutainment programmes. If you are a social activist or development worker, it will introduce you to the exciting opportunities that edutainment presents. If you are an edutainment practitioner, it invites you to think about your own practice, whether you are using multimedia, TV dramas, radio talk shows, theatre, social media or on-the-ground community dialogues and advocacy." (p.3) "This manual is based on Edutainment – how to make edutainment work for you written by Garth Japhet. Revised edition written by: Harriet Perlman; chapter four written by Michael Jana and Chapter nine with Esca Scheepers."
Contents
1 What is edutainment? 5
2 An overview of edutainment activities, 23
3 Building partnerships, 37
4 Qualitative formative audience research, 47
5 Choosing your edutainment media & format, 65
6 Creating a total communication strategy, 87
7 Developing the message and story, 97
8 Marketing & promoting your edutainment, 113
9 Evaluation, 121
List of case studies, 136